Cawston Press Sunshine Orange Fruit Water Has No Added Sugar
Michael Hemsworth — March 11, 2024 — Lifestyle
References: cawstonpress & talkingretail
Cawston Press Sunshine Orange Fruit Water is being added to the UK-based brand's refreshment range as a citrus-forward beverage perfect for students to pack into their lunches. The drink features a blend of 45% fruit juice that isn't from concentrate mixed with water and additional natural ingredients to achieve a sweet flavor profile. The drink is also crafted with no added sugar or sweeteners in the mix to further enhance its better-for-you formulation that parents will feel confident about packing into lunches.
Senior Brand Manager Milly Tuck spoke further on the Cawston Press Sunshine Orange Fruit Water saying, "Orange is the biggest flavour camp for juice & juice drinks, making up over 40% of UK sales. However, there has been a lack of innovation in the kids flavour space for drinks free from added sugar, sweeteners and preservatives, which is where Cawston Press is able to provide a high-quality drink priding itself on being made with very few simple, natural ingredients.”
Senior Brand Manager Milly Tuck spoke further on the Cawston Press Sunshine Orange Fruit Water saying, "Orange is the biggest flavour camp for juice & juice drinks, making up over 40% of UK sales. However, there has been a lack of innovation in the kids flavour space for drinks free from added sugar, sweeteners and preservatives, which is where Cawston Press is able to provide a high-quality drink priding itself on being made with very few simple, natural ingredients.”
Trend Themes
1. Natural-fruit-blended Beverages - An emerging trend in the beverage industry showcases the appeal of natural fruit blends with no added sugar or sweeteners.
2. Better-for-you Refreshments - Consumers are gravitating towards healthier beverage options crafted with minimal, simple ingredients to prioritize wellness.
3. Innovative Kids Drink Solutions - Brands are targeting the children's beverage market with innovative formulations that focus on eliminating added sugar, sweeteners, and preservatives.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore opportunities to create natural fruit-blended products with no added sugars to cater to health-conscious consumers.
2. Health and Wellness Foods - The health and wellness foods sector presents possibilities for developing better-for-you refreshments using simple, natural ingredients to meet the growing demand for nutritious options.
3. Children's Beverage Market - The children's beverage market offers potential for disruptive innovation by introducing kids drink solutions that prioritize health by removing added sugars, sweeteners, and preservatives.
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