Frosty Jack’s Frosé Responds to Summertime Consumer Preferences
Michael Hemsworth — August 11, 2021 — Marketing
References: astonmanor & talkingretail
The Frosty Jack’s Frosé is a new limited-edition offering from the brand focused towards answering consumer demand for premium, fruit-forward cider refreshments in the summertime months. The cider is targeted towards consumers aged 18-to-35 in the UK and will provide a refreshing burst of strawberry flavor that existing fans of the brand are sure to enjoy. The product is positioned well as an alternative to traditional summertime libations like beer, ciders and even rosé wine.
Brand Manager Grace Anthony spoke on the new Frosty Jack’s Frosé saying, "We believe the sweet Frosé is an unexpected variation on what is already a well-known and popular cider. We anticipate high levels of demand from young adults willing to ‘crack open the unexpected’ and try something new. The flavour of strawberry is synonymous with the summer and sunshine, and we’ve spent time developing a delicious liquid for fans of flavoured cider to enjoy in the summer and beyond. Through the extensive distribution reach of Bestway, the coming months will be an ideal time for independent retailers across the UK to drive sales with this innovative new product.”
Brand Manager Grace Anthony spoke on the new Frosty Jack’s Frosé saying, "We believe the sweet Frosé is an unexpected variation on what is already a well-known and popular cider. We anticipate high levels of demand from young adults willing to ‘crack open the unexpected’ and try something new. The flavour of strawberry is synonymous with the summer and sunshine, and we’ve spent time developing a delicious liquid for fans of flavoured cider to enjoy in the summer and beyond. Through the extensive distribution reach of Bestway, the coming months will be an ideal time for independent retailers across the UK to drive sales with this innovative new product.”
Trend Themes
1. Fruit-forward Ciders - Opportunity to innovate with new, unexpected fruit flavors of cider.
2. Alternative Summertime Libations - Potential to disrupt traditional alcoholic beverages during summertime with new offerings.
3. Limited-edition Flavor Offerings - Opening to test the market with new, limited-edition flavors to drive sales.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can consider new flavor offerings for their ciders or other products to appeal to consumers who prefer fruit-forward and limited-edition options.
2. Retail - Independent retailers have an opportunity to drive sales with limited-edition beverage offerings, such as Frosty Jack’s Frosé, during the summertime months.
3. Hospitality - Hospitality businesses can offer unique summer drinks by serving alternative alcoholic summertime libations, like Frosty Jack’s Frosé to appeal to a larger customer base.
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