The Punch Room Created Cocktails for Earth, Water, Fire, Air & Ether
Laura McQuarrie — May 8, 2019 — Lifestyle
References: editionhotels & barmagazine
Those who visit The Punch Room at The London Edition hotel will be able to enjoy unique elemental cocktails that are based on the five classical elements.
Volume III of The Five introduces cocktails that are based on the five fundamental elements of Aristotle’s ancient philosophy: earth, water, fire, air and ether. While the Water cocktails in the series offer low-ABV options like Igloo Punch, the Fire cocktails express energy and passion with spice and inspiration from Greek mythology. With Ether, The Punch Room aims to capture the essence of the intangible and elusive.
These new cocktails are the latest additions to The Punch Room's The Five series, which previously explored the main components of punch (spirits, water, citrus, sugar and spice) and moments in history with Volume I and II.
Volume III of The Five introduces cocktails that are based on the five fundamental elements of Aristotle’s ancient philosophy: earth, water, fire, air and ether. While the Water cocktails in the series offer low-ABV options like Igloo Punch, the Fire cocktails express energy and passion with spice and inspiration from Greek mythology. With Ether, The Punch Room aims to capture the essence of the intangible and elusive.
These new cocktails are the latest additions to The Punch Room's The Five series, which previously explored the main components of punch (spirits, water, citrus, sugar and spice) and moments in history with Volume I and II.
Trend Themes
1. Elemental Cocktails - Creating cocktails based on the five classical elements offers a unique and immersive drinking experience.
2. Low-abv Options - Offering cocktails with low alcohol-by-volume content taps into the growing demand for healthier and more responsible drinking choices.
3. Intangible Essence - Capturing the essence of the intangible and elusive in cocktails introduces an innovative and artistic approach to mixology.
Industry Implications
1. Hospitality - Incorporating elemental cocktails in bar menus can attract customers seeking novel and experiential drinking experiences.
2. Beverage - Developing low-ABV cocktails can cater to the increasing consumer preference for healthier alcoholic drink options.
3. Mixology - Exploring the concept of capturing intangible qualities in cocktails allows mixologists to push the boundaries of traditional drink-making.
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