Blake Lively's Betty Booze is a Line of Low-Alcohol Sparkling Cocktails
Laura McQuarrie — June 30, 2023 — Pop Culture
Blake Lively launched Betty Buzz as a non-alcoholic mixers brand as a non-drinker herself in 2021 and is now introducing a new line called Betty Booze. For the launch of these gourmet, low-alcohol sparkling cocktails, Lively said, "These are the recipes I've been making for loved ones for years. But I have four kids now. And I'm tired. So here they are in a can. Enjoy. Responsibly…ish."
Betty Booze is making itself known to the world with three cocktails prepared with premium spirits, fruits, spices and herbs. There's Sparkling Tequila with Lime Shiso, Sparkling Bourbon with Apple Ginger Sour Cherry and Sparkling Tequila with Oak Smoked Lemonade, which pairs comforting woody flavors with citrus and butter extract as its secret, super-smooth ingredient.
Betty Booze is making itself known to the world with three cocktails prepared with premium spirits, fruits, spices and herbs. There's Sparkling Tequila with Lime Shiso, Sparkling Bourbon with Apple Ginger Sour Cherry and Sparkling Tequila with Oak Smoked Lemonade, which pairs comforting woody flavors with citrus and butter extract as its secret, super-smooth ingredient.
Trend Themes
1. Low-abv Cocktails - The rise of gourmet low-alcohol cocktails presents an opportunity for beverage companies to tap into the growing demand for healthier and more moderate drinking options.
2. Sparkling Cocktails - The introduction of sparkling cocktails offers an innovative twist on traditional mixed drinks, providing a refreshing and effervescent option for consumers looking for a unique drinking experience.
3. Premium Mixers - The popularity of Betty Buzz and Betty Booze demonstrates the potential for premium mixers made with high-quality ingredients to cater to consumers' desire for elevated cocktail experiences.
Industry Implications
1. Beverage - Beverage companies can capitalize on the trend of gourmet low-ABV cocktails by developing innovative and enticing drink options that cater to health-conscious consumers.
2. Hospitality - Bars, restaurants, and hotels can incorporate sparkling cocktails into their menus as a way to offer a distinctive and trendy beverage selection that appeals to a wide range of customers.
3. Food & Beverage Packaging - The launch of Betty Booze's sparkling cocktails presents an opportunity for packaging companies to create eye-catching, convenient, and sustainable packaging solutions specifically designed for canned cocktails.
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