Genius' Free-From Wraps Support Good Gut Health
Laura McQuarrie — September 13, 2018 — Lifestyle
References: geniusglutenfree & packagingoftheworld
Genius recently unveiled two all-new free-from wraps as part of its 'Good for the Gut' range: the Genius Fibre Fest Beetroot Wraps and the Genius Fibre Fest Kale Wraps. As well as being made without gluten or dairy, these wraps will be appealing to gut-conscious consumers, as the food products are enriched with a natural prebiotic.
To help the new products stand out to health-conscious consumers, Genius worked with the B&B Studio on the vibrant design for the product packaging, which takes cues from the featured ingredients in each product. While the Genius Fibre Fest Beetroot Wraps are paired with a pattern that references layers of brightly colored beets, the Genius Fibre Fest Kale Wraps features colorful kale leaves.
In comparison to the average wrap with gluten, these nourishing options from Genius provide three times the amount of fibre and fewer carbohydrates.
To help the new products stand out to health-conscious consumers, Genius worked with the B&B Studio on the vibrant design for the product packaging, which takes cues from the featured ingredients in each product. While the Genius Fibre Fest Beetroot Wraps are paired with a pattern that references layers of brightly colored beets, the Genius Fibre Fest Kale Wraps features colorful kale leaves.
In comparison to the average wrap with gluten, these nourishing options from Genius provide three times the amount of fibre and fewer carbohydrates.
Trend Themes
1. Free-from Wraps - Opportunity to tap into the growing market of consumers looking for gluten-free and dairy-free food options.
2. Good Gut Health - Potential for introducing more prebiotic-enriched food products to cater to health-conscious consumers.
3. Vibrant Packaging Design - Chance to create eye-catching packaging that showcases the product's unique ingredients and appeals to health-conscious consumers.
Industry Implications
1. Food and Beverage - Expanding the range of free-from wraps and incorporating prebiotic ingredients offers new market opportunities.
2. Health and Wellness - Creating and marketing food products that support gut health can capitalize on the growing trend of consumers prioritizing their well-being.
3. Packaging and Design - Meeting the demand for visually appealing and informative packaging design can be a disruptive innovation opportunity in the food industry.
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