O2's O-Shaped Doorway Encourages One to "Follow the Rabbit"
Laura McQuarrie — March 6, 2018 — Art & Design
References: o2 & campaignlive
Following the launch of its Follow the Rabbit TV advertisement, O2 created a dynamic installation directly outside of its flagship store. The O-shaped doorway at the main entrance leads to a synchronized light show that is set to the music of a Chemical Brothers song, just as in the commercial. Over the course of the next few weeks, it is expected that the track will be played over 1,300 times for the ears of 250,000 music fans who will pass through the portal and experience the spectacle within.
O2 is encouraging people to "follow the rabbit to unforgettable live music nationwide," as it is offering dozens of gigs as O2 Academy venues. Some of the upcoming acts include artists like Hopsin, The Stranglers and Everything Everything.
O2 is encouraging people to "follow the rabbit to unforgettable live music nationwide," as it is offering dozens of gigs as O2 Academy venues. Some of the upcoming acts include artists like Hopsin, The Stranglers and Everything Everything.
Trend Themes
1. Dynamic Installations - Creating interactive, visually engaging installations that enhance the brand experience.
2. Synchronized Light Shows - Using synchronized lights and music to create immersive experiences that captivate audiences.
3. Unforgettable Live Music - Providing unique live music experiences that leave a lasting impression on attendees.
Industry Implications
1. Event Production - Opportunity for event production companies to create innovative installations that enhance the overall event experience.
2. Music and Entertainment - Opportunity for music and entertainment companies to explore new ways of captivating audiences through synchronized light shows and immersive experiences.
3. Branding and Marketing - Opportunity for branding and marketing agencies to create dynamic installations that effectively showcase and promote brands.
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