The O2 Created Tikky Town as a TikTok-Inspired Funhouse
Laura McQuarrie — June 12, 2021 — Lifestyle
References: selfiefactory & fashionunited.uk
After launching the Selfie Factory for the Instagram and TikTok generation, The O2 decided to create a new sister brand called Tikky Town. The first-of-its-kind funhouse in the UK provides an interactive experience centered around capturing content with the aim of sharing it on social media and for this reason, it's called a "content playground for big kids."
The UK's only TikTok-inspired funhouse has more than 30 vibrant environments for people to interact with, including a prison room, a balloon fan room, a pink Lamborghini and more. The Tikky Town experience is all about capturing photos and videos in a setting that provides the perfect lighting and backdrops so that social media enthusiasts can spend more time going viral and less time worrying about what to post to their feed.
The UK's only TikTok-inspired funhouse has more than 30 vibrant environments for people to interact with, including a prison room, a balloon fan room, a pink Lamborghini and more. The Tikky Town experience is all about capturing photos and videos in a setting that provides the perfect lighting and backdrops so that social media enthusiasts can spend more time going viral and less time worrying about what to post to their feed.
Trend Themes
1. Social Media Experience Stores - Creating interactive experiences that are focused on capturing and sharing content on social media is a growing trend.
2. Immersive Environments - Providing immersive environments that are visually stunning and optimized for social media content creation is a trend that should be capitalized on.
3. Instagram and Tiktok Generations - Catering to the needs and interests of the Instagram and TikTok generations is a trend businesses should consider when creating new products and services.
Industry Implications
1. Entertainment - The entertainment industry should create social media-friendly experiences to drive revenue and attract the attention of younger generations.
2. Tourism - The tourism industry should create immersive environments and leverage social media to attract younger generations and create memorable experiences.
3. Retail - Incorporating immersive environments and social media-friendly experiences in retail locations can help companies drive sales and increase brand awareness among younger generations.
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