Occhio Spotlights Innovation & Imagination with New Installation
Kalin Ned — April 19, 2023 — Art & Design
Staying true to industry trends that engage consumers in product releases in a sensory manner, the contemporary German lighting brand Occhio debuted an immersive lighting installation during Milan Design Week. The experience is called 'new horizons' and through it, Occhio hopes to "offer a holistic experience of culture of light."
Located on the grounds of Milan's Villa Necchi Campiglio, the event spotlights innovation in lighting design by showcasing the brand's brand-new Luna series—the first design by Occhio to use the brand's patented Fireball light source. Inside the "mirrored glass sphere" of the lighting fixture, the Fireball reportedly "creates a soft, glare-free yet directed light with a magical effect," according to Axel Meise, the founder of Occhio.
All lighting innovations showcased during the immersive lighting installation will be launched in Autumn 2023.
Image Credit: Occhio, Dezeen
Located on the grounds of Milan's Villa Necchi Campiglio, the event spotlights innovation in lighting design by showcasing the brand's brand-new Luna series—the first design by Occhio to use the brand's patented Fireball light source. Inside the "mirrored glass sphere" of the lighting fixture, the Fireball reportedly "creates a soft, glare-free yet directed light with a magical effect," according to Axel Meise, the founder of Occhio.
All lighting innovations showcased during the immersive lighting installation will be launched in Autumn 2023.
Image Credit: Occhio, Dezeen
Trend Themes
1. Immersive Lighting Experiences - Through immersive lighting installations, brands can engage customers in product releases in a sensory manner, offering a holistic experience of culture of light.
2. Innovative Lighting Designs - Innovative lighting design that creates soft, glare-free yet directed light with a magical effect will disrupt the lighting industry.
3. Patented Light Sources - Patented fireball light sources will change how lighting brands make their products and can be a disruptive innovation opportunity.
Industry Implications
1. Lighting Industry - The lighting industry can utilize immersive experiences and patented light sources to showcase innovative lighting designs.
2. Design Industry - Designers can use immersive lighting experiences to enhance product launches and create a culture of light.
3. Hospitality Industry - The hospitality industry can enhance customer experiences using immersive lighting installations in hotels, resorts and other hospitality areas.
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