Lay's and Eastside Distilling Join Forces to Create Lay's Vodka
Grace Mahas — December 16, 2021 — Lifestyle
References: shop.eastsidedistilling
Lay's and Eastside Distilling recently joined forces to create the new Lay's Vodka.
With its iconic chips and delectable flavors, Lay's has been creating joy for decades. Now, just in time for the holidays, the beloved potato chip brand is transforming its proprietary potatoes into a unique vodka for fans 21+ to enjoy.
The new Lay's Vodka was expertly crafted from a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes for what the brands describe as "a crisp, clean finish." The new beverage is available online for $40, while supplies last.
"For decades, Lay's has created joy through iconic chips and delicious flavors," the company stated. "Now, just in time for holiday festivities, the iconic potato chip brand is transforming its signature, proprietary potatoes into a one-of-a-kind vodka.
Image Credit: Lay's
With its iconic chips and delectable flavors, Lay's has been creating joy for decades. Now, just in time for the holidays, the beloved potato chip brand is transforming its proprietary potatoes into a unique vodka for fans 21+ to enjoy.
The new Lay's Vodka was expertly crafted from a blend of Portland Potato Vodka and vodka distilled from Lay’s proprietary potatoes for what the brands describe as "a crisp, clean finish." The new beverage is available online for $40, while supplies last.
"For decades, Lay's has created joy through iconic chips and delicious flavors," the company stated. "Now, just in time for holiday festivities, the iconic potato chip brand is transforming its signature, proprietary potatoes into a one-of-a-kind vodka.
Image Credit: Lay's
Trend Themes
1. Branded Alcoholic Beverages - Brands are expanding into the alcoholic beverage industry through collaborations and innovative product launches.
2. Food-flavored Alcohol Beverages - Consumers are looking for unique and exciting flavors in their alcoholic beverages, which is leading to an increase in food-flavored liquor launches.
3. Limited Edition Products - Limited edition collaborations and products are gaining popularity, creating buzz and excitement for brands and consumers alike.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to collaborate with alcohol brands to create unique, experiential flavors for consumers.
2. Alcoholic Beverage - The alcoholic beverage industry has the opportunity to create new and innovative product lines with unique flavors that appeal to consumers.
3. Marketing and Advertising - Marketing and advertising companies have the opportunity to create exciting campaigns around limited edition collaborations and products, fueling consumer hype and engagement.
5.8
Score
Popularity
Activity
Freshness
