These Jatt Life Flavored Vodkas Include Two New Flavors
Michael Hemsworth — October 10, 2020 — Marketing
References: jatt-life & conveniencestore
These new Jatt Life flavored vodkas have been launched by the distillery in the UK to offer consumers an option that is perfect for cocktails and more. The vodkas include the Orange and Pineapple flavor options, while the brand also has a further four flavors in development that are expected to hit the market in the next six months. The product has been five-times distilled, is achieved using French grain and maintains a 37.5% ABV.
Marketing Manager Aman Singh spoke on the new Jatt Life flavored vodkas saying, "Jatt Life is all about enjoying the best that life has to offer and we’re thrilled to have launched our orange and pineapple vodka, which delivers a lovely blend of flavors and can be enjoyed on the rocks. It’s been a challenging time to launch a new vodka brand, but we’ve had some excellent feedback from customers who really know their vodka and are appreciating the high-end, luxury taste that we work hard to create. We believe there is huge untapped potential for premium dual flavor vodkas and we’re looking forward to sharing more of our exciting flavors with our customers over the next few months.”
Marketing Manager Aman Singh spoke on the new Jatt Life flavored vodkas saying, "Jatt Life is all about enjoying the best that life has to offer and we’re thrilled to have launched our orange and pineapple vodka, which delivers a lovely blend of flavors and can be enjoyed on the rocks. It’s been a challenging time to launch a new vodka brand, but we’ve had some excellent feedback from customers who really know their vodka and are appreciating the high-end, luxury taste that we work hard to create. We believe there is huge untapped potential for premium dual flavor vodkas and we’re looking forward to sharing more of our exciting flavors with our customers over the next few months.”
Trend Themes
1. Premium Dual Flavor Vodkas - The success of Jatt Life's orange and pineapple vodka highlights the potential for premium dual flavor vodkas in the market.
2. Luxury Taste Vodkas - Jatt Life's high-end, luxury taste vodka shows an opportunity to cater to consumers seeking a more upscale drinking experience.
3. Continued Flavor Innovation - Jatt Life's plan to launch four more flavors in the next six months demonstrates the ongoing trend of flavor innovation in the vodka industry.
Industry Implications
1. Alcohol Manufacturing - The success of Jatt Life's flavored vodkas highlights the potential for growth and innovation in the alcohol manufacturing industry.
2. Beverage and Mixology - The introduction of Jatt Life's premium dual flavor vodkas provides new opportunities for mixologists and the beverage industry to create unique cocktails.
3. Luxury Spirits - Jatt Life's focus on creating a high-end, luxury taste vodka opens up opportunities for the luxury spirits industry to tap into discerning consumers.
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