These Properchips are Healthy and Uncompromising on Great Taste
Laura McQuarrie — March 8, 2024 — Lifestyle
References: proper & foodanddrinktechnology
Proper Snacks' new Properchips range introduces all-new flavored chickpea chips that prove healthy snacking doesn't have to fall short when it comes to great taste. Launching in flavors like Ghost Chilli & Yuzu, Jerk Sauce and Katsu Curry, these chickpea chips are vegan-friendly, gluten-free and naturally seasoned. What's more, ingredient-conscious snackers will appreciate that the Properchips come in at under 100kcal per serving.
Each bold flavor is brought to life by colorful packaging illustrated by artist Ewa Lefmann. Every flavor boasts a character that playfully personifies its essence.
Fans of fiery flavors will gravitate to the spicy Yuzu + Ghost Chilli Chips, which warn of their heat level with two peppers on a three-pepper scale.
Each bold flavor is brought to life by colorful packaging illustrated by artist Ewa Lefmann. Every flavor boasts a character that playfully personifies its essence.
Fans of fiery flavors will gravitate to the spicy Yuzu + Ghost Chilli Chips, which warn of their heat level with two peppers on a three-pepper scale.
Trend Themes
1. Flavored Chickpea Snacks - Innovative chickpea chips offering bold flavors in healthy snacks are reshaping the snacking landscape.
2. Artistic Packaging Illustration - Creative and colorful packaging designs are enhancing product identity and consumer appeal in the food industry.
3. Personalized Flavor Characters - Flavor personification through character illustrations is adding a unique storytelling element to snack products.
Industry Implications
1. Healthy Snack - The healthy snack industry is ripe for disruptive innovations that merge nutrition with exciting flavor profiles.
2. Food Packaging Design - Revolutionizing food packaging design can differentiate brands and elevate the overall consumer experience in the market.
3. Food Branding Strategy - Implementing storytelling through flavor characters can showcase brand personality and captivate consumer engagement in the food sector.
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