HIPPEAS' Chickpea Tortilla Chips are Fueled by Plant Protein
Laura McQuarrie — January 4, 2023 — Lifestyle
References: HIPPEAS & prnewswire
Joining flavors like Straight Up Sea Salt, Rockin' Ranch and Sea Salt & Lime is a new Chickpea Tortilla Chip flavor from HIPPEAS called Nacho Vibes. This new, consumer-requested flavor promises to satisfy cravings for the crunch and taste of mainstream nacho-flavored tortilla chips but with better-for-you ingredients. The brand has made a name for itself with snacks that are vegan and dairy-free, certified gluten-free and non-GMO, and this new addition is no exception.
These Chickpea Tortilla Chips boast chickpeas as the first ingredient and they share three grams of protein and three grams of fiber per one-ounce serving. The plant-powered snack delivers the snacking experience consumers crave without artificial colors, flavors or ingredients whatsoever.
These Chickpea Tortilla Chips boast chickpeas as the first ingredient and they share three grams of protein and three grams of fiber per one-ounce serving. The plant-powered snack delivers the snacking experience consumers crave without artificial colors, flavors or ingredients whatsoever.
Trend Themes
1. Plant-based Snacks - The trend for plant-based snacks is growing as more consumers seek out healthier options to traditional snacks.
2. Alternative Ingredients - The trend towards using alternative ingredients in snack foods presents an opportunity for companies to differentiate themselves.
3. Protein-fortified Snacks - As consumers continue to prioritize protein in their diets, protein-fortified snack options such as chickpea tortilla chips can capitalize on this trend.
Industry Implications
1. Snack Foods - The snack food industry can capitalize on the increasing demand for healthier snack options by developing and marketing more plant-based and protein-fortified snacks.
2. Health Food - Health food stores and retailers can target the growing number of health-conscious consumers by offering a wide selection of plant-based and protein-fortified snack options.
3. Food Manufacturing - Food manufacturers can innovate and disrupt the snack food market by incorporating alternative protein sources, such as chickpeas, into snack products.
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