The Nütrl Lemonade Vodka Seltzer is Arriving in a Variety Pack
Michael Hemsworth — March 7, 2022 — Marketing
References: nutrlusa & drugstorenews
The Nütrl Lemonade Vodka Seltzer lineup is being launched by the brand as a new spiked, sparkling refreshment for consumers seeking out a flavorful alternative to the existing canned cocktails on the market.
The seltzer is reported to have a flavor profile that is both tart and sweet, and features a 4.5% ABV with just 100-calories per can. The drink comes in Classic Lemonade, Peach Lemonade, Strawberry Lemonade and Blackberry Lemonade flavor options, which are arriving as part of the Lemonade Variety Pack.
The Nütrl Lemonade Vodka Seltzer lineup is crafted without the use of any artificial flavors and features real fruit juice in the recipe for a homestyle lemonade flavor experience. The product is arriving ahead of the warm weather months when it is likely to be a hit amongst partygoers.
The seltzer is reported to have a flavor profile that is both tart and sweet, and features a 4.5% ABV with just 100-calories per can. The drink comes in Classic Lemonade, Peach Lemonade, Strawberry Lemonade and Blackberry Lemonade flavor options, which are arriving as part of the Lemonade Variety Pack.
The Nütrl Lemonade Vodka Seltzer lineup is crafted without the use of any artificial flavors and features real fruit juice in the recipe for a homestyle lemonade flavor experience. The product is arriving ahead of the warm weather months when it is likely to be a hit amongst partygoers.
Trend Themes
1. Spiked Lemonade Seltzers - A rising trend in the alcoholic beverage market, with opportunities for natural and fruit-flavored options.
2. Low Calorie Alcoholic Drinks - A trend towards healthier options in the alcohol industry, with opportunities for low calorie, low sugar, and organic offerings.
3. Canned Cocktails - A trend towards convenience and portability in the drinking market, with opportunities for creating unique and flavorful options.
Industry Implications
1. Alcoholic Beverages - This industry can explore new flavor combinations and ingredients to cater to customers seeking out healthier, natural and low calorie alcoholic drinks.
2. Canned Drinks - This industry can innovate the design of the cans and experiment with different packaging options to make canned cocktails more appealing to consumers.
3. Summer Drinks and Party Supplies - This industry can develop marketing tactics to target partygoers and other groups that are likely to enjoy spiked lemonade seltzers as a refreshing option during the summer months.
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