Friarwood Launches a New Collection of Spirits for its Clients
Friarwood has expanded its product range to include spirits. This expansion includes the introduction of four exclusive brands, namely 'Tromba Tequila', 'Per Se Aperitivo,' 'Sash & Fritz Vodka,' and 'Ron Carúpano.' Driven by the demands of wine enthusiasts and on-trade clients, the brand has decided to release its first spirit collection to appeal to a broader consumer base. Friarwood is known for its role as an importer, distributor, wholesaler and retailer of fine wine.
“This strategic addition not only marks a pivotal chapter in Friarwood’s history but also reinforces our unwavering commitment to championing family-owned brands of unmatched quality to our valued clients," said Friarwood’s MD, Ben Carfagnini.
The new Friarwood spirits collection is available on the brand's direct-to-consumer website.
Image Credit: Friarwood
“This strategic addition not only marks a pivotal chapter in Friarwood’s history but also reinforces our unwavering commitment to championing family-owned brands of unmatched quality to our valued clients," said Friarwood’s MD, Ben Carfagnini.
The new Friarwood spirits collection is available on the brand's direct-to-consumer website.
Image Credit: Friarwood
Trend Themes
1. Expansion of Spirit Collections - Friarwood has expanded its product range to include spirits, introducing four exclusive brands to appeal to a broader consumer base.
2. Demand-driven Diversification - Driven by the demands of wine enthusiasts and on-trade clients, Friarwood has decided to release its first spirit collection.
3. Strategic Addition to Product Range - The addition of spirits marks a pivotal chapter in Friarwood’s history, reinforcing their commitment to championing family-owned brands of unmatched quality.
Industry Implications
1. Wine Import & Distribution - Friarwood's expansion into spirits adds a new dimension to their role as an importer, distributor, wholesaler, and retailer of fine wine.
2. Alcoholic Beverage Retail - By introducing a new collection of spirits, Friarwood aims to appeal to a broader consumer base through their direct-to-consumer website.
3. Craft Spirits Production - The introduction of four exclusive brands by Friarwood creates an opportunity for craft spirits producers to collaborate and reach a wider audience.
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