Chipotle Launched New Menu Item Named After Pop Star Miley Cyrus
Grace Mahas — December 14, 2020 — Lifestyle
Popular fast-casual chain, Chipotle, recently expanded its menu with a new vegan burrito option named after pop star Miley Cyrus. Dubbed, 'The Guac Is Extra but So Is Miley Burrito,' the burrito is based on the celebrity's favorite order combination and includes a burrito filled with white rice, black beans, fajita veggies, roasted chili-corn salsa, tomatillo-red chili salsa, romaine lettuce, and guacamole.
The name, The Guac Is Extra but So Is Miley Burrito, comes from an interaction on TikTok between the singer, fans, and of course, Chipotle. An initiative began where fans create content saying 'If Miley comments, I'll do xyz," and Chipotle joined the trend by posting a video stating: 'If Miley comments, we'll make a Miley burrito in our app." In response, Cyrus commented, “Only if you name it ‘the Guac is extra but so is Miley’ burrito," prompting the launch of the vegan burrito priced at $8.75.
Image Credit: Shutterstock
The name, The Guac Is Extra but So Is Miley Burrito, comes from an interaction on TikTok between the singer, fans, and of course, Chipotle. An initiative began where fans create content saying 'If Miley comments, I'll do xyz," and Chipotle joined the trend by posting a video stating: 'If Miley comments, we'll make a Miley burrito in our app." In response, Cyrus commented, “Only if you name it ‘the Guac is extra but so is Miley’ burrito," prompting the launch of the vegan burrito priced at $8.75.
Image Credit: Shutterstock
Trend Themes
1. Plant-based Celeb Collaborations - There is a trend of fast-casual chains collaborating with celebrities to create plant-based menu items, presenting opportunities for disruptive innovation in the food industry.
2. Social Media-inspired Menu Items - The use of social media platforms like TikTok to create and name menu items is a growing trend, opening up possibilities for disruptive innovation in the restaurant industry.
3. Vegan Fast Food Options - The introduction of vegan menu options at popular fast-food chains represents a trend towards catering to plant-based diets, presenting opportunities for disruptive innovation in the fast-food industry.
Industry Implications
1. Fast Casual Restaurants - Fast-casual restaurants can seize the opportunity to collaborate with celebrities and create plant-based menu items, capitalizing on the trend and appealing to eco-conscious consumers.
2. Social Media Platforms - Social media platforms can explore partnerships with restaurants to leverage their user base and create viral food trends through interactive campaigns, driving engagement and revenue.
3. Vegan Food Sector - The vegan food sector can capitalize on the popularity of fast-food chains by providing innovative plant-based options that cater to the growing demand for vegan and vegetarian alternatives.
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