MOOYAH is Adding 'The Vegan' Burger to Its Lifestyle Burger Lineup
Katherine Pendrill — January 19, 2020 — Lifestyle
References: qsrmagazine
While many fast food chains are rolling out Beyond Meat burgers, MOOYAH Burgers, Fries & Shakes has just added its own 'The Vegan' burger to its popular Lifestyle Burger lineup. Unlike Beyond offerings, which are meant to mimic the taste of meat, MOOYAH is focusing on a more traditional type of vegan patty made from beans.
The Vegan burger is a plant-based offering made with a Dr. Praeger’s Black Bean burger patty. The burger is then topped with grilled onions, lettuce, tomato, sautéed mushrooms, BBQ sauce, and a generous portion of avocado. The whole thing is served on a non-GMO potato bun. As MOOYAH Burgers, Fries & Shakes' Vice President of Brand Natalie Anderson Liu explains, "We wanted to be able to provide our Guests who live a vegan or flexitarian lifestyle with a delicious burger."
Image Credit: MOOYAH Burgers, Fries & Shakes.
The Vegan burger is a plant-based offering made with a Dr. Praeger’s Black Bean burger patty. The burger is then topped with grilled onions, lettuce, tomato, sautéed mushrooms, BBQ sauce, and a generous portion of avocado. The whole thing is served on a non-GMO potato bun. As MOOYAH Burgers, Fries & Shakes' Vice President of Brand Natalie Anderson Liu explains, "We wanted to be able to provide our Guests who live a vegan or flexitarian lifestyle with a delicious burger."
Image Credit: MOOYAH Burgers, Fries & Shakes.
Trend Themes
1. Traditional Vegan Burgers - There is a trend towards offering vegan burgers that are made with traditional ingredients such as beans rather than meat substitutes.
2. Flexitarian Menu Options - There is a trend towards offering flexible menu options that cater to vegan, vegetarian and meat-eating customers alike.
3. Plant-based Fast Food - There is a trend towards offering more plant-based options at fast food restaurants specifically, as seen with MOOYAH's new vegan burger.
Industry Implications
1. Fast Food - Fast food chains have an opportunity to appeal to a wider range of customers by offering more vegan and flexitarian options on their menu.
2. Vegan Food - The vegan food industry has an opportunity to expand beyond meat substitutes and towards traditional vegan ingredients such as beans and vegetables.
3. Restaurant Industry - Restaurants in general have an opportunity to attract more customers by catering to dietary restrictions and preferences, opening up new markets for revenue and growth.
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