Yuken Teruya Turns Happy Meals Into Paper Trees
Shelby Lee Walsh — August 24, 2009 — Eco
References: yukenteruyastudio & fastcompany
Yuken Teruya can look at something as ugly as brown paper bags from McDonald's Happy Meals and turn them into something sensationally gorgeous. The greasy bags are no longer eyesores, but rather intricate paper forests for her Notice-Forest series.
It is so interesting to see Teruya's concept in real life, which symbolizes reclaiming “paper bags back into what they once were—trees.†Recycle, reduce, reuse!
Implications - With an increase in eco-conscious products, designs and projects, companies and brands attempting to curry goodwill with environmentalists could benefit from associating their products with unconventional artistic displays. These exhibits can draw free marketing (through press coverage and online debates), as well as display a company's commitment to alternative energy and 'green' living.
It is so interesting to see Teruya's concept in real life, which symbolizes reclaiming “paper bags back into what they once were—trees.†Recycle, reduce, reuse!
Implications - With an increase in eco-conscious products, designs and projects, companies and brands attempting to curry goodwill with environmentalists could benefit from associating their products with unconventional artistic displays. These exhibits can draw free marketing (through press coverage and online debates), as well as display a company's commitment to alternative energy and 'green' living.
Trend Themes
1. Eco-conscious Artistic Displays - Companies can benefit from associating their products with unconventional artistic displays to draw free marketing and display their commitment to 'green' living.
2. Reclaiming Waste - Intricate paper forests made from recycled materials can symbolize the reclaiming of waste and promote the ideals of recycle, reduce, and reuse.
3. Increase in Eco-conscious Products - The rise of eco-conscious products creates opportunities for brands to market their products as environmentally friendly by incorporating elements of sustainability and artistic creativity.
Industry Implications
1. Food and Beverage - Fast-food chains can leverage eco-friendly initiatives and artistic displays to appeal to environmentally conscious consumers and promote the brand's commitment to sustainable practices.
2. Art and Design - Artists and designers can explore innovative ways to repurpose waste materials and create visually stunning artworks that promote sustainability and environmental awareness.
3. Marketing and Advertising - Marketing agencies can help brands strategize ways to incorporate eco-consciousness and artistic displays into their advertising campaigns to enhance brand image and attract environmentally conscious consumers.
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