Robin Frohardt boasts an Interactive and Multi-Experiential Artwork
The Plastic Bag Store is a conceptual artwork by Robin Frohardt and its launch is made to coincide with New York City's ban on single-use bags which went into effect on March 1st, 2020.
Located in Times Square, the Plastic Bag Store presents an analogy to the grocery chain--but there is a twist. All the products, from the tomatoes to the sushi, are artfully made of plastic bags that were collected from the streets of New York City.
In addition to the interactive and awareness-raising artwork, visitors can also enjoy "a theatrical puppet show performance" in the evening, which was written by Frohardt to accompany the immersive installation.
Image Credit: Robin Frohardt, Maria Baranova Suzuki
Located in Times Square, the Plastic Bag Store presents an analogy to the grocery chain--but there is a twist. All the products, from the tomatoes to the sushi, are artfully made of plastic bags that were collected from the streets of New York City.
In addition to the interactive and awareness-raising artwork, visitors can also enjoy "a theatrical puppet show performance" in the evening, which was written by Frohardt to accompany the immersive installation.
Image Credit: Robin Frohardt, Maria Baranova Suzuki
Trend Themes
1. Plastic Art Installations - Opportunity for artists and designers to create immersive and interactive artwork using recycled materials like plastic bags.
2. Single-use Plastic Bans - Growing trend of cities and countries implementing bans on single-use plastic products, creating a need for alternatives and innovative solutions.
3. Awareness Through Art - Increasing use of art as a medium to raise awareness about environmental issues and spark conversations.
Industry Implications
1. Art and Design - Disruptive innovation opportunity for artists and designers to incorporate recycled materials and engage with environmental themes in their work.
2. Sustainable Packaging - Emerging industry focused on developing eco-friendly packaging alternatives to single-use plastics, driven by increasing bans and consumer demand.
3. Experiential Marketing - Opportunity for companies and brands to create immersive and interactive experiences that communicate their values and engage with customers on a deeper level.
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