This McDonald's Canada Art Series Includes 15 Creations
Michael Hemsworth — May 31, 2022 — Marketing
This McDonald's Canada art series has been created in collaboration with The Rogerie, and a group of Canadian and Indigenous artists from across the country. The art series celebrates the brand's transition to paper straws and sees some of the remaining plastic straws transformed by The Rogerie into trays that act as the canvas. A total of 15 artistic participated in the art series with each one creating a work of art that highlights their individual perspectives on the environment and sustainability.
The trays made for the McDonald's Canada art series are being donated to Ronald McDonald House Charities (RMHC) across Canada where they can be put on display or auctioned off to raise funds for the location.
The trays made for the McDonald's Canada art series are being donated to Ronald McDonald House Charities (RMHC) across Canada where they can be put on display or auctioned off to raise funds for the location.
Trend Themes
1. Plastic Artwork - Transforming plastic waste into artwork creates opportunities for sustainable design and circular economy solutions.
2. Collaborative Art Series - Collaborating with artists to create unique and sustainable promotional materials offers innovative marketing opportunities.
3. Charitable Upcycling - Upcycling waste materials for charitable purposes can generate positive social impact and promote environmental consciousness.
Industry Implications
1. Quick Service Restaurants (qsrs) - QSRs can explore the use of unconventional advertising materials, such as upcycled plastic trays, to promote their sustainability efforts and engage consumers.
2. Art and Design - The art and design industry can explore sustainable design practices and social impact initiatives that upcycle waste materials to create unique and meaningful products.
3. Charitable Organizations - Charitable organizations can partner with businesses to upcycle waste materials and generate funds for social and environmental causes.
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