Rayonier Advanced Materials Created the 'Envirosmart'
Riley von Niessen — September 22, 2020 — Business
References: qsrweb
'Envirosmart' is a new brand of eco-friendly takeout bag that was developed by Rayonier Advanced Materials, an American chemical company that specializes in cellulose-based products.
The bags were designed with the QSR industry in mind, with the design balancing sustainability and durability to provide businesses and their consumers with an accessible alternative to traditional takeout bags. To create its Envirosmart bags, Rayonier Advanced Materials utilizes recovered wood, which it is able to transform into consistently printed bags that are sent to its clients in rolls for convenient removal.
Vice President of Sales and Marketing Martin Lavoie spoke to the update, stating "Many converters, printers and brand owners want to offer a sustainable food service bag without sacrificing strength, runnability and printability. Envirosmart is that product. It combines the natural look and feel end-users want, with the durability that packagers need."
Image Credit: Shutterstock
The bags were designed with the QSR industry in mind, with the design balancing sustainability and durability to provide businesses and their consumers with an accessible alternative to traditional takeout bags. To create its Envirosmart bags, Rayonier Advanced Materials utilizes recovered wood, which it is able to transform into consistently printed bags that are sent to its clients in rolls for convenient removal.
Vice President of Sales and Marketing Martin Lavoie spoke to the update, stating "Many converters, printers and brand owners want to offer a sustainable food service bag without sacrificing strength, runnability and printability. Envirosmart is that product. It combines the natural look and feel end-users want, with the durability that packagers need."
Image Credit: Shutterstock
Trend Themes
1. Eco-friendly Packaging - The trend of eco-friendly packaging is creating opportunities for companies to develop sustainable alternatives to traditional packaging materials.
2. Cellulose-based Products - The use of cellulose-based products is a growing trend in industries looking for sustainable and renewable materials to create innovative products.
3. Convenient Removal Packaging - The trend of convenient removal packaging presents opportunities for companies to develop packaging solutions that are easy to dispense and use.
Industry Implications
1. Chemical Industry - Chemical companies can explore opportunities in developing cellulose-based products for various industries, including packaging.
2. QSR Industry - The QSR (Quick Service Restaurant) industry can benefit from adopting eco-friendly packaging solutions to meet consumer demands for sustainable options.
3. Printing and Packaging Industry - Companies in the printing and packaging industry can innovate by offering sustainable and durable packaging materials that meet the needs of their clients.
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