The 2022 What The Fanta Campaign is Back by Popular Demand
Michael Hemsworth — February 22, 2022 — Marketing
References: fanta & talkingretail
Curious consumers are likely to rejoice on the news of the 2022 What The Fanta campaign that's being launched by the brand in response to its popularity last year. The campaign will see the mysterious bright blue soda replaced with a bright pink version that is also zero-sugar, and will require consumers to try and figure out the flavor profile. The beverage is branded with a QR code on the side of the bottle to encourage consumers to interact with the brand online where they can uncover hidden clues and more.
The 2022 What The Fanta campaign is being brought back by the brand in response to its popularity in 2021, which saw twice as many mysteriously flavored sodas sold over original Fanta Orange, according to the brand.
The 2022 What The Fanta campaign is being brought back by the brand in response to its popularity in 2021, which saw twice as many mysteriously flavored sodas sold over original Fanta Orange, according to the brand.
Trend Themes
1. Mystery Flavored Sodas - There is an opportunity for brands to create mystery or surprise flavors in different products to increase consumer excitement and engagement.
2. Zero-sugar Beverages - The creation of more zero-sugar beverages can appeal to health-conscious consumers and align with the trends towards healthy living.
3. Interactive Packaging - Packaging with interactive features, such as QR codes, encourages consumer engagement with brands and can be used to collect consumer data for future marketing campaigns.
Industry Implications
1. Beverage Industry - Beverage brands can capitalize on consumer interest in mystery flavors and health consciousness by developing new zero-sugar, mystery beverage products.
2. Marketing Industry - Marketing agencies can offer interactive packaging solutions to brands who wish to increase consumer engagement, collect data, and have more immersive marketing campaigns.
3. Food Industry - Food brands can create mystery flavors in snack foods or other types of products, sparking curiosity and excitement among their customers and enhancing their brand perception.
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