Fentimans Launches a New 'Raspberry Lemonade' Beverage
References: fentimans & talkingretail
Fentimans, a brand known for its botanically brewed soft drinks and mixers, is expanding its Lemonade collection with the introduction of the 'Raspberry Lemonade' beverage. Fentimans' unique brewing process involves infusing the flavor and botanical base before carbonation takes place. This allows the distinctive flavors to be fully integrated into the drink. Following the infusion, water, and natural beet sugar are added before the carbonation process, which adds a delightful sparkle to the liquid.
The new addition joins the brand's existing lineup, including the classic 'Victorian Lemonade' and 'Rose Lemonade.' 'Raspberry Lemonade' is available in 750ml and 275ml formats, catering to various consumer preferences.
"This is an exciting time for Fentimans and we see this as a real opportunity for further brand growth within the Lemonade category both in the on-trade and off-trade. We know our famous Lemonades are firm favourites with shoppers who seek them out. And our consumer research identified a clear interest in our new Raspberry Lemonade. We are pleased to be rolling this out ready for the summer months," said Jayne Andrews, marketing director at Fentimans,
Image Credit: Fentimans
The new addition joins the brand's existing lineup, including the classic 'Victorian Lemonade' and 'Rose Lemonade.' 'Raspberry Lemonade' is available in 750ml and 275ml formats, catering to various consumer preferences.
"This is an exciting time for Fentimans and we see this as a real opportunity for further brand growth within the Lemonade category both in the on-trade and off-trade. We know our famous Lemonades are firm favourites with shoppers who seek them out. And our consumer research identified a clear interest in our new Raspberry Lemonade. We are pleased to be rolling this out ready for the summer months," said Jayne Andrews, marketing director at Fentimans,
Image Credit: Fentimans
Trend Themes
1. Botanically Brewed Beverages - There is an opportunity to create unique and flavorful beverages by infusing botanicals and integrating them into the drink through a distinctive brewing process.
2. Flavored Lemonades - The introduction of raspberry-infused lemonade opens up possibilities for creating new and innovative flavors in the lemonade category.
3. Consumer Preference Customization - Catering to various consumer preferences with different formats of beverage packaging allows brands to meet the diverse needs of their target market.
Industry Implications
1. Beverage Manufacturing - The beverage manufacturing industry can explore the use of botanical infusions and unique brewing processes to create innovative and differentiated products.
2. Soft Drinks - The soft drinks industry can tap into the flavored lemonade trend by introducing new and exciting lemonade flavors to cater to consumer demand.
3. Packaging - The packaging industry can capitalize on the customization trend by offering different packaging formats to beverage brands, allowing them to cater to consumer preferences.
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