Pantone and Laithwaite’s Wine Collaborated on 'English Sparkling'
Laura McQuarrie — March 22, 2018 — Marketing
References: blog.laithwaites & prexamples
Pantine and Laithwaite’s Wine collaborated on an official shade that represents the color of English sparkling wine. Previously, the official colors of Bordeaux and Champagne have been established, and now English Sparkling joins the ranks as a classic wine color. The off-white shade is described as a "tastefully elegant" one that captures qualities such as warmth, freshness and modernity.
Those who are looking to invite the light and soothing wine color into their homes will now be able to do with the help of Valspar, which has created an interior paint in the English Sparkling shade.
In recent years, the popularity of sparkling wine has grown to the point where it rivals champagne—now, the color of English Sparkling is set to become just as prevalent as a timeless color choice.
Those who are looking to invite the light and soothing wine color into their homes will now be able to do with the help of Valspar, which has created an interior paint in the English Sparkling shade.
In recent years, the popularity of sparkling wine has grown to the point where it rivals champagne—now, the color of English Sparkling is set to become just as prevalent as a timeless color choice.
Trend Themes
1. Wine Color Swatches - As wine makers collaborate with paint companies to create branded color swatches, wineries and paint manufacturers have a disruptive opportunity to collaborate to combine the sale of wines and paint
2. Establishing Classic Colors for Wine Varietals - As classic colors of individual wine varietals are established, wine makers have disruptive innovation opportunities to create new blends of different varietals and claim new colors for their brand
3. Growing Popularity of Sparkling Wine - As sparkling wine becomes more popular, there is disruptive innovation opportunity for wineries to create new flavors of sparkling wine and capitalize on the rise of this trend
Industry Implications
1. Wine Manufacturing - Wineries collaborating with paint companies can combine the sale of wines and paint for interior design, dominating the market
2. Interior Designing - Interior paint manufacturers and designers have an opportunity to create wine colored shades for interior decoration that are trendy and have a unique story
3. Retail - With the growing popularity of sparkling wine, retail stores have a chance to expand their wine selections with sparkling wines and gain a competitive advantage in the market
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