Cupcake Vineyards & butter LONDON Created Pop & Polish Kits
Laura McQuarrie — October 6, 2022 — Marketing
References: littlewinemarket & businesswire
The Pop & Polish wine and nail lacquer kits were created by two brands, Cupcake Vineyards and butter LONDON, and they share shimmering shades of nail lacquer inspired by Cupcake’s celebratory Prosecco and Moscato D’Asti varietals. The bespoke shades created for the kits are joyful and fun and they promise to perfectly accent proposals, engagements, holiday gatherings and many more major milestones and everyday celebrations in between.
The Cupcake Vineyards x butter LONDON Pop & Polish Kits pair the celebratory varietals with Back In A Prosecco (a metallic shimmer nail lacquer) and Color Me Moscato (a holographic glitter overcoat.) The giftable kits are ready for customers ages 21 and up to order and they feature the perfect pairing: a glass of bubbly and a manicure to match.
The Cupcake Vineyards x butter LONDON Pop & Polish Kits pair the celebratory varietals with Back In A Prosecco (a metallic shimmer nail lacquer) and Color Me Moscato (a holographic glitter overcoat.) The giftable kits are ready for customers ages 21 and up to order and they feature the perfect pairing: a glass of bubbly and a manicure to match.
Trend Themes
1. Wine-inspired Nail Trends - Innovative trends in nail polish and design inspired by varieties of wine.
2. Alcohol-related Beauty Products - Exciting products that are aimed at engaging customers in the beauty and alcohol industries.
3. Celebratory Beauty Kits - Creative beauty kits that combine different types of beauty products to celebrate special occasions with new and exciting packaging options.
Industry Implications
1. Wine Industry - Developing nail polish inspired by wine varieties and selling them in conjunction with varietals, establishes a potential winery retail product opportunity.
2. Beauty Industry - Partnering to create new product combinations show that beauty industry is ripe for collaboration and upselling beyond basic product lines.
3. Gifting Industry - Innovative gifting potential exists for companies willing to create unique combinations of products that align with consumer interests and lifestyles.
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