Franzia Wines and oVertone Collaborated on Coloring Conditioner Kits
Laura McQuarrie — September 27, 2023 — Fashion
References: overtone.co & prnewswire
The exquisite hues of wines often serve as inspiration for the hair colors that clients request at the salon and fans of wine-inspired hair colors can now achieve the shades they desire at home thanks to a collaboration between Franzia Wines and oVertone. Inspired by fan-favorite varietals, Franzia Wines worked with oVertone to create Coloring Conditioner kits that offer wearable versions of its Sunset Blush and Chillable Red.
Within the Sunset Blush kit, consumers with lighter starting shades will find Pastel Purple and Rose Gold Coloring Conditioners, and the Chillable Red kit features Extreme Red and Extreme Purple Coloring Conditioners for light to medium brown starting shades. These temporary hair colors offer a fun way for wine lovers to refresh their look for the season.
Within the Sunset Blush kit, consumers with lighter starting shades will find Pastel Purple and Rose Gold Coloring Conditioners, and the Chillable Red kit features Extreme Red and Extreme Purple Coloring Conditioners for light to medium brown starting shades. These temporary hair colors offer a fun way for wine lovers to refresh their look for the season.
Trend Themes
1. Wine-inspired Hair Colors - Fans of wine-inspired hair colors can achieve the shades they desire at home with Coloring Conditioner kits.
2. Collaboration Between Wine and Beauty Brands - Franzia Wines partnered with oVertone to create wearable versions of its Sunset Blush and Chillable Red hair colors.
3. Temporary Hair Color Trend - Temporary hair colors in wine-inspired hues offer a fun way for wine lovers to refresh their look for the season.
Industry Implications
1. Beauty and Personal Care - The collaboration between Franzia Wines and oVertone presents disruptive innovation opportunities in the beauty and personal care industry.
2. Wine and Beverages - The trend of wine-inspired hair colors creates opportunities for wine brands to expand their influence into the beauty industry.
3. E-commerce and Direct-to-consumer - The availability of Coloring Conditioner kits for home use taps into the growing trend of e-commerce and direct-to-consumer beauty products.
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