The Perlezza Rosé Spumant Targets Rosé Wine Lovers
Michael Hemsworth — June 19, 2020 — Marketing
References: spar & talkingretail
The Perlezza Rosé Spumant wine is a new sparkling wine at Spar in the UK that will provide rosé wine lovers with an alternative way to enjoy the premium taste of the rosy libation.
The wine is crafted with ingredients from Northern Italy and features subtle fruit flavors that pair well with the libation's extra-dry sparkling profile. The wine ie being launched at a promotional price point of £7.50 per bottle, which will be available until July 19, 2020.
Master of Wine at Spar Philippa Carr spoke on the new Perlezza Rosé Spumant wine saying, "The Perlezza Rosé is gently aromatic and certainly one for lovers of fruit. It has delicate red berry characters, hints of red apple and a soft creamy finish. As you may have guessed… always serve chilled.”
The wine is crafted with ingredients from Northern Italy and features subtle fruit flavors that pair well with the libation's extra-dry sparkling profile. The wine ie being launched at a promotional price point of £7.50 per bottle, which will be available until July 19, 2020.
Master of Wine at Spar Philippa Carr spoke on the new Perlezza Rosé Spumant wine saying, "The Perlezza Rosé is gently aromatic and certainly one for lovers of fruit. It has delicate red berry characters, hints of red apple and a soft creamy finish. As you may have guessed… always serve chilled.”
Trend Themes
1. Extra-dry Sparkling Wines - The rise of extra-dry sparkling wines is disrupting the traditional sweet wine industry and catering to consumers' changing preferences towards a drier and more sophisticated taste.
2. Rosé Wine Alternatives - The trend towards offering alternative rosé wine options, such as the Perlezza Rosé Spumant, opens up opportunities to capture the growing rosé wine market and appeal to consumers seeking unique and flavorful sparkling wine experiences.
3. Premium Wine at Affordable Prices - The promotion of high-quality sparkling wines like Perlezza Rosé Spumant at a more affordable price point disrupts the perception that premium quality wines are only accessible to wealthy consumers, creating opportunities to tap into new markets and expand the customer base.
Industry Implications
1. Wine & Spirits - The wine and spirits industry is experiencing a growing demand for unique and high-quality sparkling wine options that cater to evolving consumer tastes and preferences, creating opportunities for innovative and unique wine brands to excel.
2. Retail - The retail industry is seeing opportunities to offer unique and exclusive wine varieties like the Perlezza Rosé Spumant to attract and retain customers seeking premium and affordable sparkling wine options.
3. Hospitality - The hospitality industry is positioned to capitalize on the trend towards extra-dry sparkling wines and alternative rosé wine options, offering consumers a unique and elevated dining experience that caters to their evolving taste preferences.
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