'Elementals' Fuse the Theory of Five Elements and Aromatherapy
Laura McQuarrie — January 20, 2019 — Fashion
References: essenceofchi & cosmeticsbusiness
Fragrances are often identified by their grounding woodsy notes or their light and airy qualities but the element-inspired scents from Essence of Chi offer an entirely different approach based on the ancient Theory of Five Elements, aromatherapy and a careful balance of yin and yang.
Naturally, each of the 'Elementals' is based on one of the five elements—Metal, Wood, Water, Earth or Fire—which form the basis of Traditional Chinese Medicine and are believed to be deeply connected to certain emotions and organs within the body. With these element-inspired fragrances, consumers are able to support themselves in rebalancing their Qi, or vital life energy.
These products are handcrafted in France and boast up to 25% natural essential oils that are blended with organic beetroot alcohol.
Naturally, each of the 'Elementals' is based on one of the five elements—Metal, Wood, Water, Earth or Fire—which form the basis of Traditional Chinese Medicine and are believed to be deeply connected to certain emotions and organs within the body. With these element-inspired fragrances, consumers are able to support themselves in rebalancing their Qi, or vital life energy.
These products are handcrafted in France and boast up to 25% natural essential oils that are blended with organic beetroot alcohol.
Trend Themes
1. Element-inspired Fragrances - The trend of element-inspired fragrances is disrupting traditional aromatherapy by incorporating the principles of Chinese Medicine and yin and yang for a holistic approach to wellness and self-care.
2. Balancing Energy with Fragrances - The trend of balancing energy with fragrances is disrupting the traditional perfume industry by offering consumers a more intentional and mindful approach to scent selection that aligns with their desired emotional and physical state.
3. Natural Fragrance Blending - The trend of natural fragrance blending is disrupting the synthetic fragrance industry by prioritizing the use of organic and natural ingredients, appealing to consumers who value sustainability and eco-friendliness.
Industry Implications
1. Aromatherapy - The aromatherapy industry has an opportunity to incorporate the principles of Chinese Medicine and the Theory of Five Elements to create a more holistic and personalized approach to wellness and self-care.
2. Perfume - The perfume industry can benefit from incorporating the trend of balancing energy with fragrances to appeal to consumers who prioritize intentionality and mindfulness in their scent selection process.
3. Natural Fragrance - The natural fragrance industry has an opportunity to disrupt the synthetic fragrance industry by prioritizing the use of sustainable and organic ingredients, appealing to eco-conscious consumers who prioritize clean beauty.
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