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Top 100 Cosmetics Trends in February

From Custom Skincare Subscriptions to Viral Rapper Cosmetics

— February 16, 2019 — Fashion
These February 2019 cosmetics range from personalized skincare subscription to viral rapper cosmetics.

Launched in celebration of Valentine's Day, Kylie Cosmetics' new range of holiday-themed products consists of signature lip glosses, an eye-shadow palette and blush varieties. Kylie Jenner's sister Kim Kardashian also launched her newest fragrance range just in time for Valentine's Day 2019, with scents 'Wifey,' 'Baddie' and 'Baby Girl' featured in a pastel-hued campaign starring the multi-talented star.

The @kikopaint Instagram account by makeup artist Kiki Nafig and @terrybarberonbeauty's profile are additional standouts changing the beauty landscape with images that reference surrealist art work or those that juxtapose makeup looks with images of obscure items like food, washroom fixtures and aluminum foil.

Rapper Bhad Bhabie's collaboration with CopyCat Beauty rounds off this list of February 2019 cosmetics trends and speaks to Gen-Z consumers' growing desire for affordable and accessible versions of their favorite designer beauty products.
6.8
Score
Popularity
Activity
Freshness
99
Spinach-Packed Personal Cleansers
Spinach-Packed Personal Cleansers
Espinache's Clarity Collection Has Biotin-Rich Spinach Extracts
<
98
Velvety Anti-Aging Elixirs
Velvety Anti-Aging Elixirs
The Su-Man Skin Serum is Described as "Liquid Rose Petals" by Elle
<
97
Detoxifying Body Oils
Detoxifying Body Oils
The Susanne Kaufmann Ingweröl Detox Oil Boasts Medicinal Herb Extracts
<
96
Vegan Sea Quartz Cleansers
Vegan Sea Quartz Cleansers
Awake Organics' Sea Quartz Cleanser Boasts Natural Healing Properties
<
95
Dramatic Runway Mascara Wands
Dramatic Runway Mascara Wands
Pat McGrath's FetishEyes Mascara Offers Volume and Definition
<
94
Anti-Inflammatory Cleansing Gels
Anti-Inflammatory Cleansing Gels
The Enzymatic Cleansing Gel Integrates Willow Bark Extract
<
93
Mood-Boosting Aromatherapy Oils
Mood-Boosting Aromatherapy Oils
La Bella Figura's Botanical Mood Booster Evokes Sweet Scents
<
92
Cooling Setting Sprays
Cooling Setting Sprays
This Fitness-Inspired CoverGirl Setting Spray is "Humidity-Proof"
<
91
Essential Vitamin Face Masks
Essential Vitamin Face Masks
Elizabeth Grant's New Line of Masks Target Different Skin Issues
<
90
Gold-Infused Face Masks
Gold-Infused Face Masks
The Chantecaille Gold Recovery Mask Contains Real Gold & Silk Extracts
<
89
Restorative Skincare Lines
Restorative Skincare Lines
Plantioxidants' Bundle for Sleepless New Parents Combats Dark Circles
<
88
Sandalwood-Infused Daily Serums
Sandalwood-Infused Daily Serums
Pure Mana Hawaii's 'Soul Serum' Nourishes & Awakens the Skin
<
87
Passion-Boosting Scents
Passion-Boosting Scents
'Sensfeel For Her' Amplifies Attraction by Boosting Testosterone in Men
<
86
Two-in-One Bath Soaks
Two-in-One Bath Soaks
Jāsön's Bath Soak Body Wash Boasts a Soothing Scent & Frothy Texture
<
85
Natural Anti-Aging Skincare Lines
Natural Anti-Aging Skincare Lines
Derma E's 2019 Product Line Offers an All-Encompassing Clean
<
84
Transformational Liquid Foundations
Transformational Liquid Foundations
This Hourglass Foundation Provides Lightweight Full Coverage
<
83
Rejuvenating Moringa Cosmetics
Rejuvenating Moringa Cosmetics
The All Moringa Oleifera Tree Products Have Strong Health Benefits
<
82
Invigorating Charcoal Toners
Invigorating Charcoal Toners
The GlamGlow SuperToner Unclogs Pores with Skin-Friendly Acids
<
81
Self-Warming Face Masks
Self-Warming Face Masks
Bioré Blue Agave + Baking Soda Mask Deeply Cleans Pores
<
80
Radiant Youthful Body Serums
Radiant Youthful Body Serums
Cle De Peu's Body Serum Tackles Uneven Skin Tones and Dullness
<
79
One-Minute Face Masks
One-Minute Face Masks
This One-Minute Skincare Mask by Dior Delivers Fast Results
<
78
Spot-Correcting Skin Serums
Spot-Correcting Skin Serums
Skinceuticals' Discoloration Defense is an Acid-Based Skin Product
<
77
Repairing Copper Skincare
Repairing Copper Skincare
Wildsmith Skin's Active Repair Copper Peptide Serum Reverses Aging Signs
<
76
Heart-Covered Mascara Wands
Heart-Covered Mascara Wands
ColorPop's BFF Mascara Arrives with an $8 Price Tag
<
75
Calming Hemp Facial Oils
Calming Hemp Facial Oils
Kiehl's Newest Product Contains 60% Cannabis Sativa Seed Oil
<
74
Botanically Infused Body Oils
Botanically Infused Body Oils
Meow Meow Tweet's Selection of Body Oils Boast Soothing Elements
<
73
Eco-Friendly Vegan Balms
Eco-Friendly Vegan Balms
Hurraw! Balm's 'balmtoo' Comes in a Squeezable, Recyclable Tube
<
72
Transformative Botanical Skincare
Transformative Botanical Skincare
Rose & Abbot is a Startup Looking to Evolve Customized Products
<
71
Revitalizing Jelly Treatments
Revitalizing Jelly Treatments
The Hydrate Revitalizing Jelly Night Treatment is Bilberry-Powered
<
70
Naturally Red Collagen Skincare
Naturally Red Collagen Skincare
MILÈO New York's COLLONGES-LA-ROUGE Features Nature's Rarest Color
<
69
Mess-Free Mascara Wands
Mess-Free Mascara Wands
Able Cosmetics' No Mess'Cara Mascara Reduces Smudges & Cleanup
<
68
Hyper-Pigmentation Face Serums
Hyper-Pigmentation Face Serums
SkinMedica's Lytera 2.0 Serum Corrects Discolored Areas of the Skin
<
67
Hydrated Silica Toothpastes
Hydrated Silica Toothpastes
The Purely White Zen Peppermint Toothpaste Fluoride-Free is Refreshing
<
66
Biotechnology Gemstone Skincare
Biotechnology Gemstone Skincare
SJÄL's Bio-Regeneratif Serum Promotes Energy With Precious Stones
<
65
Vivid Festival-Inspired Eyeshadows
Vivid Festival-Inspired Eyeshadows
BH Cosmetics' 'Color Festival Palette' Boasts 20 Bold Shades
<
64
Pizza-Themed False Eyelashes
Pizza-Themed False Eyelashes
Glamlite's Cruelty-Free Lashes are Packaged Like Pizza Slices
<
63
Thriller-Themed Skincare Ads
Thriller-Themed Skincare Ads
A New Olay Commercial is Set to Run During the Super Bowl
<
62
Sun-Kissed Designer Makeup Collections
Sun-Kissed Designer Makeup Collections
Pierres de Lumière de CHANEL Adds a Touch of Color
<
61
Soft Blur Lipsticks
Soft Blur Lipsticks
ColourPop's Blur Lux Lipstick Delivers Bold Color and a Nourishing Formula
<
60
Star Sign-Inspired Eye Pigments
Star Sign-Inspired Eye Pigments
ColourPop Joined with Kathleen Lights for Its Latest Launch
<
59
On-The-Go Skincare Kits
On-The-Go Skincare Kits
Bateman Skincare's Travel Kit is Fully Equipped for a Busy Lifestyle
<
58
Crystal-Charged Auric Mists
Crystal-Charged Auric Mists
Balipura's Volcanic Water-Based Aura Sprays Recharge the Chakras
<
57
Stress-Reducing CBD Drops
Stress-Reducing CBD Drops
Plant People Release a Product That Will Help with Stress and Anxiety
<
56
Reusable Facial Cleansers
Reusable Facial Cleansers
Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free
<
55
Multi-Acid Skincare Serums
Multi-Acid Skincare Serums
GlamGlow's Newest Serum Contains a Blend of Six Skincare Acids
<
54
Mattifying Prebiotic Masks
Mattifying Prebiotic Masks
Elemis' Superfood Berry Boost Mask Features Brazilian Purple Clay
<
53
Inaugural Layering Fragrances
Inaugural Layering Fragrances
Madewell Launches Its First-Ever Fragrance Collection
<
52
Hawaii-Inspired Sun Care
Hawaii-Inspired Sun Care
The My Kai Range is 100% Natural and Made from Bioplastic Materials
<
51
Pen-Sized Skin-Toning Devices
Pen-Sized Skin-Toning Devices
NuFACE FIX is Touted as a "Mascara-Sized Microcurrent Device"
<
50
Microbiome-Balancing Skincare
Microbiome-Balancing Skincare
ESPA's Tri-Active Advanced Supports Good Bacteria with Probiotics
<
49
Element-Inspired Fragrances
Element-Inspired Fragrances
'Elementals' Fuse the Theory of Five Elements and Aromatherapy
<
48
Hibiscus Vinegar Toners
Hibiscus Vinegar Toners
Gallinée's 'Face Vinegar' Cares for the Complexion with Prebiotics
<
47
Skincare Support Apps
Skincare Support Apps
The Fair Pick App Curates Top Beauty Products for Different Skin Types
<
46
Celebrity-Backed Men's Skincare Lines
Celebrity-Backed Men's Skincare Lines
Adam Levine is Announced as the New L’Oréal Brand Ambassador
<
45
Enriched Argan Oils
Enriched Argan Oils
Josie Maran's 'Skin Dope' Products Support Looking & Feeling Good
<
44
Cookie-Scented Lip Balms
Cookie-Scented Lip Balms
These New Oreo Lip Balms Honor 'The Most Stuf' Cookie Variation
<
43
Chemo-Friendly Fragrances
Chemo-Friendly Fragrances
Ozalys' L’Elixir is a First-of-its-Kind Perfume for Women with Cancer
<
42
30-Second Foaming Facials
30-Second Foaming Facials
Fresh's Vitamin C Glow Powder Creates a Quick Facial Treatment
<
41
Crystal-Infused Clearing Toners
Crystal-Infused Clearing Toners
The LYFESTYLE CO.'s Toner Has an Aloe Base & Willow Bark Extract
<
40
Antimicrobial Coconut Toothpastes
Antimicrobial Coconut Toothpastes
Kopari is Venturing into Oral Care with Coconut Oil Toothpaste
<
39
Viral Rapper Beauty Campaigns
Viral Rapper Beauty Campaigns
Famed Dr. Phil Guest Danielle Bregoli Now Represents CopyCat Beauty
<
38
Restorative Rose Face Masks
Restorative Rose Face Masks
Summer Fridays' R + R Mask is a Glow-Boosting Face Oil and Face Mask
<
37
Effective Teeth Whitening Kits
Effective Teeth Whitening Kits
HiSmile is Endorsed by Global Celebrities Like Kylie Jenner
<
36
Chocolate Bar-Inspired Eye Palettes
Chocolate Bar-Inspired Eye Palettes
Kit Kat and Etude House are Releasing Two Makeup Palettes
<
35
Exotic Aromatic Laundry Detergents
Exotic Aromatic Laundry Detergents
Surf Coconut Bliss Laundry Detergent Calls to Mind Warm Weather
<
34
Masculine Millennial Grooming Products
Masculine Millennial Grooming Products
The Lynx Ice Chill Products Have an Antibacterial Profile
<
33
All-Natural Antifungal Body Washes
All-Natural Antifungal Body Washes
The Remedy Antifungal Soap Soothes and Alleviates Skin Problems
<
32
Eco-Friendly Cica Skincare
Eco-Friendly Cica Skincare
PURITO's 'Centella Green Range' Harnesses the Power of Cica
<
31
Inclusive Skincare Collections
Inclusive Skincare Collections
The New Bevel Skincare Products Work for Guys with Any Skin Tone
<
30
Connected Cosmetic Compacts
Connected Cosmetic Compacts
Albéa's NFC-Enabled Makeup Compact Explores the "Internet of Beauty"
<
29
Wine-Themed Makeup Sets
Wine-Themed Makeup Sets
Tarte Cosmetics' Lip Gloss Sets Have Wine Glass-Shaped Makeup Brushes
<
28
Sultry Celebrity-Headed Cosmetic Campaigns
Sultry Celebrity-Headed Cosmetic Campaigns
Kylie Jenner Promotes Her Valentine's Day Cosmetic Line
<
27
Hybrid Flushable Bathroom Wipes
Hybrid Flushable Bathroom Wipes
Hyge Wipes are One Part Wipe and One Part Toilet Paper
<
26
Juxtaposed Beauty Profiles
Juxtaposed Beauty Profiles
Instagram's @terrybarberonbeauty Finds Unexpected Makeup Inspirations
<
25
Personalized Skincare Subscriptions
Personalized Skincare Subscriptions
Skinsei Considers One's Lifestyle Choices for Custom Skincare
<
24
Socially Inclusive Branding Projects
Socially Inclusive Branding Projects
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
<
23
Waterless Sheet Masks
Waterless Sheet Masks
Bare Me's Next-Generation Dry Sheet Masks are Mess-Free & Travel-Friendly
<
22
Universally Flattering Matte Lipsticks
Universally Flattering Matte Lipsticks
Sunnies Face's Fluffmatte Lipsticks are Made to Suit All
<
21
Clean CBD Skincare
Clean CBD Skincare
Lab to Beauty Offers Mists, Masks, Serums & Moisturizers Powered by Cannabidiol
<
20
Luxurious Face-Sculpting Tools
Luxurious Face-Sculpting Tools
The 24-Carat Jillian Dempsey Gold Bar Lifts, De-Puffs & Relaxes
<
19
Pocket-Sized Toy Cosmetics
Pocket-Sized Toy Cosmetics
This Hot Topic Makeup Line Was Made in Collaboration with Polly Pocket
<
18
Personalized Perfume Bottles
Personalized Perfume Bottles
Byredo's 'Unnamed' Lets Consumers Create Their Own Labels
<
17
Luxe Refillable Lipsticks
Luxe Refillable Lipsticks
Bond No. 9's New York Lips Collection Channels the City's Vibrancy
<
16
Waterless Vitamin C Serums
Waterless Vitamin C Serums
Allies of Skin's Collagen-Boosting Serum Maximizes Ingredient Efficacy
<
15
Promotional Afternoon Tea Gatherings
Promotional Afternoon Tea Gatherings
The Ritz-Carlton and Givenchy Collaborate on a Pink Pop-Up
<
14
Smart Beauty Consultation Mirrors
Smart Beauty Consultation Mirrors
Wella Professionals' Mirror Uses AR and AI for Live Try-Ons
<
13
Ageless Makeup Relaunches
Ageless Makeup Relaunches
CoverGirl's Simply Ageless Line Boasts Versatile Products for All Women
<
12
Handheld Metal Massagers
Handheld Metal Massagers
'Selfkaire' Creates Surgical Steel Massage Tools for the Face & Body
<
11
Mushroom-Based Face Masks
Mushroom-Based Face Masks
Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
<
10
Beautifying Nutritional Supplements
Beautifying Nutritional Supplements
Pacifica's Beauty Powders Support Beauty Sleep, the Gut & More
<
9
Rolling Highlighter Applicators
Rolling Highlighter Applicators
Kaja Beauty's 'Roller Glow' Covers the Face, Shoulders & Décolleté
<
8
Conceptual Makeup Artist Accounts
Conceptual Makeup Artist Accounts
Instagram's @kikopaint Spotlights The Work of Artist Kiki Nafig
<
7
Empowering Beauty Pop-Up Events
Empowering Beauty Pop-Up Events
Benefit's Bold is Beautiful Project Continued with a Beauty Event
<
6
Valentine's Day-Inspired Fragrance Lines
Valentine's Day-Inspired Fragrance Lines
A Pastel Campaign Boasts the Kim Kardashian Perfume Line
<
5
Alcohol-Free Deodorant Wipes
Alcohol-Free Deodorant Wipes
These Deodorant and Antiperspirant Wipes Deliver Lasting Freshness
<
4
Psychedelic Eye Shadow Palettes
Psychedelic Eye Shadow Palettes
Claropsyche's Psyche's Box Inspires Beauty Fans to Break Rules
<
3
Slow Luxury Beauty Shops
Slow Luxury Beauty Shops
The Atelier Beauté Chanel Encourages Guests to Explore Leisurely
<
2
Refillable Eco Deodorants
Refillable Eco Deodorants
Humankind's Personal Care Products Eliminate Single-Use Packaging
<
1
Pink Indie Cosmetic Brands
Pink Indie Cosmetic Brands
Easy Peasy Boasts Playful Products That are Targeted to Gen Z Audiences
<