Doritos is Giving 1 Fan a Chance to Star in a Super Bowl Commercial
Katherine Pendrill — January 14, 2023 — Marketing
References: doritos & elitedaily
Doritos has been known to churn out some memorable Super Bowl commercials in the past and this year the brand is giving one lucky fan a chance to be a part of that history and star in a Super Bowl commercial.
Doritos' newest Super Bowl commercial is all about the brand's new Sweet & Tangy BBQ-flavored chips, which dropped earlier this month. To promote the new chips, Doritos is launching a Super Bowl Commercial Contest that will reward one lucky fan with the opportunity to star in a Super Bowl commercial. To snag this role, you'll need to star in a TikTok dance-off called the 'Doritos Triangle Tryouts,' where you’ll “share your best triangle-inspired dance on TikTok." Your dance will have to be based on TikTok dancer @vibin.wit.tay’s routine, but you'll need to add your own flavor in order to stand out.
To enter the Doritos Triangle Tryouts, record your TikTok dance and tag #DoritosTriangleTryout and #Entry before January 11, 2023.
Image Credit: Doritos
Doritos' newest Super Bowl commercial is all about the brand's new Sweet & Tangy BBQ-flavored chips, which dropped earlier this month. To promote the new chips, Doritos is launching a Super Bowl Commercial Contest that will reward one lucky fan with the opportunity to star in a Super Bowl commercial. To snag this role, you'll need to star in a TikTok dance-off called the 'Doritos Triangle Tryouts,' where you’ll “share your best triangle-inspired dance on TikTok." Your dance will have to be based on TikTok dancer @vibin.wit.tay’s routine, but you'll need to add your own flavor in order to stand out.
To enter the Doritos Triangle Tryouts, record your TikTok dance and tag #DoritosTriangleTryout and #Entry before January 11, 2023.
Image Credit: Doritos
Trend Themes
1. User-generated Content (UGC) - Doritos Triangle Tryouts invite consumers to create and share their own creative UGC campaigns.
2. Interactive Marketing - The Doritos Triangle Tryouts campaign utilizes TikTok's interactive features to engage with fans and create a memorable Super Bowl campaign together.
3. Crowdsourcing - By allowing fans to create and submit their own content, Doritos is leveraging the power of crowdsourcing to create a more authentic and engaging Super Bowl campaign.
Industry Implications
1. Advertising - The Doritos Triangle Tryouts campaign is disrupting traditional advertising by incorporating user-generated content, interactive marketing, and crowdsourcing to create a more engaging and memorable Super Bowl commercial.
2. Social Media - The use of TikTok in the Doritos Triangle Tryouts campaign showcases the power of social media platforms to create interactive and engaging campaigns that resonate with audiences.
3. Snack Food - Doritos' Triangle Tryouts campaign is revolutionizing the way snack food brands promote their products by incorporating user-generated content, and leveraging the power of social media to create authentic and engaging campaigns.
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