Rokt Partners with Pledge to Promote Internal Charitable Giving
Kanesa D — November 30, 2022 — Social Good
References: rokt & martechseries
Rokt has partnered with Pledge, a charity fundraising platform, to create a donation option for Rokt partners to promote charitable initiatives. As a result, businesses in Rokt's network can quickly add a donation function to their websites to strengthen their relationships with the charities they support and provide their online consumers the choice to contribute alongside them.
Additionally, partners can support annual awareness campaigns and occasions like Giving Tuesday and Breast Cancer Awareness Month while keeping the ability to change which charities are displayed. Every time a consumer checks out on a company's website, Rokt's technology guarantees they will receive an offer to support and give to a different cause that is individually relevant to them.
Image Credit: Rokt
Additionally, partners can support annual awareness campaigns and occasions like Giving Tuesday and Breast Cancer Awareness Month while keeping the ability to change which charities are displayed. Every time a consumer checks out on a company's website, Rokt's technology guarantees they will receive an offer to support and give to a different cause that is individually relevant to them.
Image Credit: Rokt
Trend Themes
1. Charitable Donation Integration - Rokt's partnership with Pledge creates a seamless donation option for Rokt partners to give to charities they support, promoting corporate social responsibility.
2. Personalized Giving Experience - Rokt's technology allows online consumers to contribute to individually relevant causes during the checkout process, utilizing a personalized giving experience.
3. Holiday/event-based Giving - Rokt's platform supports annual awareness campaigns and events, giving partners the opportunity to promote charitable giving during specific events like Giving Tuesday and Breast Cancer Awareness Month.
Industry Implications
1. E-commerce - Rokt's technology enhances the relationship between e-commerce businesses and the charities they support, giving them the opportunity to promote internal charitable giving and corporate social responsibility.
2. Nonprofit - Nonprofit organizations can leverage Rokt's partnership with Pledge to promote charitable giving on their websites and increase visibility for their causes among Rokt partners.
3. Marketing/advertising - Marketing and advertising companies using Rokt's technology can take advantage of the opportunity to promote charitable giving options and add a corporate social responsibility element to their campaigns.
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