Twitter Released Its First NFTs and They Pay Homage to the 140 Character Limit
Laura McQuarrie — July 1, 2021 — Pop Culture
Twitter recently introduced its first NFTs, 140 of them in fact, and they pay homage to the social media platform's original character limit. Rather than making them available for purchase, Twitter will be giving away the digital assets in editions of 20. To participate, Twitter users need to reply to the respective tweets on the thread sharing the animated digital artworks.
As well as taking inspiration from the initial 140 character limit, all of the NFTs reference Twitter or its logo. Some of the available designs include fuzzy Twitter icons, jelly letters that spell out the brand's name or prescription bottles filled with "Vitamin T." Since there are already over 29 million tweets about NFTs on the platform, Twitter is helping to make them more accessible to the average user.
As well as taking inspiration from the initial 140 character limit, all of the NFTs reference Twitter or its logo. Some of the available designs include fuzzy Twitter icons, jelly letters that spell out the brand's name or prescription bottles filled with "Vitamin T." Since there are already over 29 million tweets about NFTs on the platform, Twitter is helping to make them more accessible to the average user.
Trend Themes
1. NFT Giveaways - Social media platforms can provide NFT giveaways as a means of promoting their brand.
2. Nostalgia Nfts - Brands can create NFT collections that celebrate the history of their brand or product in unique ways.
3. Crowd-sourced Nfts - Platforms can allow their user base to create NFTs that are linked to their brand, encouraging creativity and engagement.
Industry Implications
1. Social Media - Social media platforms can leverage NFTs as a way to connect their massive user base more directly with their brand.
2. Advertising and Marketing - NFTs can be used as a creative marketing tool that offers value to consumers and helps brands to stand out in a crowded digital landscape.
3. Art and Collectibles - NFTs allow art and collectible sellers a more secure and efficient way to sell their products, which is especially useful for artists and sellers looking to make a name for themselves.
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