Zaxby's Partnered with the Red Cross to Encourage Blood Donations
Katherine Pendrill — October 3, 2021 — Marketing
References: brandeating
This October, Zaxby's has teamed up with the American Red Cross on a unique campaign that aims to encourage blood donations.
If you've ever donated blood, you know that you usually leave with a simple juice box or granola bar. However, if you donate blood this month, you could get a free sandwich. For all of October 2021, Zaxby's is offering a Signature Sandwich to those who donate blood. All you have to do is donate your blood and then the American Red Cross will send you an email with a link to redeem your free sandwich. If you don't live near a Zaxby's, you can instead opt for a $5 e-gift card to merchant of your choice.
Image Credit: Zaxby's
If you've ever donated blood, you know that you usually leave with a simple juice box or granola bar. However, if you donate blood this month, you could get a free sandwich. For all of October 2021, Zaxby's is offering a Signature Sandwich to those who donate blood. All you have to do is donate your blood and then the American Red Cross will send you an email with a link to redeem your free sandwich. If you don't live near a Zaxby's, you can instead opt for a $5 e-gift card to merchant of your choice.
Image Credit: Zaxby's
Trend Themes
1. Blood Donation Incentive Programs - Businesses partner with organizations to offer incentives to encourage blood donation, expanding awareness and participation.
2. Creative Promotional Campaigns - Companies are using unique campaigns to promote social causes and boost brand awareness.
3. Health and Wellness - Increasing emphasis on health and wellness is inspiring businesses to take steps that support the wellbeing of their customers and communities.
Industry Implications
1. Fast Food - Fast food chains are integrating social responsibility into their marketing strategies to extend their impact and value to communities.
2. Healthcare - Partnerships with healthcare organizations can help businesses reach new audiences and promote health and wellness initiatives.
3. Retail - Retailers can incentivize blood donations and support social causes as a way to give back to their communities and strengthen customer loyalty.
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