Wheat Crunchies are Arriving in New Serving Sizes
Michael Hemsworth — July 20, 2023 — Marketing
References: kpsnacks & talkingretail
KP Snacks has announced it will be offering the Wheat Crunchies Spicy Tomato in new serving sizes in response to consumer demand. Shoppers will now be able to pick up a 45-gram Grab Bag for just £1 alongside the 70-gram price-marked pack that's priced at £1.25, which are perfect for consumers seeking out enhanced value. The various products respond to the brand's continued success in the price-marked pack and Everyday Value sectors, and are sure to be welcomed by consumers feeling the crunch of inflation in the UK.
Trading Director Matt Collins commented on the new Wheat Crunchies Spicy Tomato serving sizes saying, "At KP Snacks, we are always looking to add variety and value to our range and we are excited to be combining Wheat Crunchies, a popular Everyday Value brand that creates a sense of nostalgia in shoppers, with the strong £1.25 PMP format."
Trading Director Matt Collins commented on the new Wheat Crunchies Spicy Tomato serving sizes saying, "At KP Snacks, we are always looking to add variety and value to our range and we are excited to be combining Wheat Crunchies, a popular Everyday Value brand that creates a sense of nostalgia in shoppers, with the strong £1.25 PMP format."
Trend Themes
1. Enhanced Value Snack Products - The introduction of new serving sizes for Wheat Crunchies Spicy Tomato presents an opportunity for snack brands to offer enhanced value to consumers.
2. Price-marked Packs - The success of the 70-gram price-marked pack for Wheat Crunchies Spicy Tomato indicates a trend towards price transparency in the snack industry.
3. Consumer Demand for Variety - The addition of the 45-gram Grab Bag option caters to consumers' desire for a wider range of snack choices and sizes.
Industry Implications
1. Snack Foods - The Wheat Crunchies Spicy Tomato serving size expansion presents opportunities for snack food manufacturers to tap into the evolving consumer preferences for variety and value.
2. Price-marked Packaging - The success of the price-marked pack format for Wheat Crunchies Spicy Tomato opens up possibilities for packaging companies to collaborate with snack brands and develop innovative pricing strategies.
3. Consumer Goods Retail - Retailers can leverage the consumer demand for enhanced value by stocking a wider range of snack products with varying serving sizes, catering to different price points and customer preferences.
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