Walkers Baked Wotsits Giants Now Come in New Price-Marked Packs
Michael Hemsworth — September 18, 2023 — Lifestyle
References: walkers & talkingretail
Walkers Baked Wotsits Giants are making their debut in new recommended retail price (RRP) price-marked packs (PMPs) in the UK as a way to help shoppers more easily navigate store aisles during the cost-of-living crisis.
The products will include the Really Cheesy and Flamin' Hot Baked Wotsits Giants flavors, which will be priced at £1.25 per pack and labeled as such in the top-righthand corner. The release pushes the brand's RRP PMP product launches into the double digits for this year as part of its initiative to support independent retailers as they look to stay agile amongst cost and value-conscious shoppers.
Head of Wholesale at PepsiCo Mike Chapman commented on the latest Walkers Baked Wotsits Giants products saying, "Given the strength of RRP PMPs currently in delivering growth for retailers and the Savour Snacks Category, it just makes sense to make these in demand SKUs available in a RRP PMP sharing format. By stocking best-selling flavours like Wotsits Giants RRP PMPs, retailers can capitalise on existing shopper demand and drive snacking sales."
The products will include the Really Cheesy and Flamin' Hot Baked Wotsits Giants flavors, which will be priced at £1.25 per pack and labeled as such in the top-righthand corner. The release pushes the brand's RRP PMP product launches into the double digits for this year as part of its initiative to support independent retailers as they look to stay agile amongst cost and value-conscious shoppers.
Head of Wholesale at PepsiCo Mike Chapman commented on the latest Walkers Baked Wotsits Giants products saying, "Given the strength of RRP PMPs currently in delivering growth for retailers and the Savour Snacks Category, it just makes sense to make these in demand SKUs available in a RRP PMP sharing format. By stocking best-selling flavours like Wotsits Giants RRP PMPs, retailers can capitalise on existing shopper demand and drive snacking sales."
Trend Themes
1. Cost-conscious Snacks - The release of Walkers Baked Wotsits Giants in new price-marked packs caters to the cost-of-living crisis, offering cost-conscious shoppers affordable oversized snacks.
2. Navigating Store Aisles - The use of recommended retail price (RRP) price-marked packs helps shoppers easily navigate store aisles and identify the price of Walkers Baked Wotsits Giants.
3. Support for Independent Retailers - Walkers' initiative to introduce RRP price-marked packs supports independent retailers by offering them an agile solution to meet the needs of value-conscious shoppers.
Industry Implications
1. Snack Food Industry - The release of cost-conscious oversized snacks presents an opportunity for snack food manufacturers to cater to price-sensitive consumers.
2. Retail Industry - The use of recommended retail price (RRP) price-marked packs creates a disruptive innovation opportunity for retailers to improve the shopping experience and boost sales.
3. Food Distribution Industry - By offering RRP price-marked packs to independent retailers, Walkers taps into the potential of supporting the food distribution industry's efforts to meet the demands of budget-conscious customers.
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