Cadbury's New Dinky Deckers Join Its Bite-Sized Snack Range
Katherine Pendrill — August 22, 2016 — Lifestyle
References: talkingretail & foodbev
British confectionery brand Cadbury recently expanded its bite-sized snack range with its new Dinky Deckers. In recent years, Cadbury has been experimenting with portion sizes as a way to cater to changing consumer snack preferences. Now its is offering a bite-sized version of its popular Double Decker treats.
The new Dinky Deckers are a bite-sized versions of Cadbury's dual-layer Double Decker chocolates. In addition to the smaller sized pieces, the chocolates also come in handy snack packs for maximum portability and easy sharing. As brand manager for Cadbury Bitesize Melissa Stuart explains, "We have seen an opportunity to bring growth to the chocolate bags category by launching another of our established brands, which consumers know and love, into a more permissible, shareable format."
The new Dinky Deckers are a bite-sized versions of Cadbury's dual-layer Double Decker chocolates. In addition to the smaller sized pieces, the chocolates also come in handy snack packs for maximum portability and easy sharing. As brand manager for Cadbury Bitesize Melissa Stuart explains, "We have seen an opportunity to bring growth to the chocolate bags category by launching another of our established brands, which consumers know and love, into a more permissible, shareable format."
Trend Themes
1. Portion Control Snacks - The trend of offering bite-sized snacks allows brands to cater to changing consumer preferences and tap into the growing market for portion control.
2. Convenience Packaging - The introduction of snack packs for maximum portability and easy sharing reflects the trend of providing consumers with convenient packaging options for on-the-go consumption.
3. Brand Extension - Expanding established brands, like Cadbury's Double Decker, into different formats creates disruptive innovation opportunities and allows brands to reach new consumer segments.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of bite-sized snacks and convenient packaging to create new product lines and tap into evolving consumer snacking habits.
2. Food Packaging - The trend of offering snack packs for on-the-go consumption opens up opportunities for the food packaging industry to develop innovative packaging solutions that enhance convenience and portability.
3. Brand Management - The trend of brand extension, as demonstrated by Cadbury's Dinky Deckers, presents opportunities for brand managers to leverage established brands and expand into new product categories and formats.
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