The Mr Kipling Gooey Brownie Bites Come in Two Flavors
Michael Hemsworth — September 23, 2022 — Marketing
Consumer demand for small desserts and snacks is continuing to increase with brands responding with products like the new Mr Kipling Gooey Brownie Bites. The snack bites come in two flavors including Salted Caramel and Double Chocolate, which are both crafted with a rich brownie base for a decadent touch. After being paired with their namesake flavor, the brownies are covered in a thick coating of milk chocolate and come in boxes of 10 servings to support portioned enjoyment.
Brand Director for Sweet Treats at Premier Foods Mathew Bird commented on the launch of the Mr Kipling Gooey Brownie Bites saying, "We are excited to be expanding this popular range with brownies – and our first ever Signature Collection bite-sized treat – that will meet growing demand for evening indulgence and increase penetration with younger consumers."
Brand Director for Sweet Treats at Premier Foods Mathew Bird commented on the launch of the Mr Kipling Gooey Brownie Bites saying, "We are excited to be expanding this popular range with brownies – and our first ever Signature Collection bite-sized treat – that will meet growing demand for evening indulgence and increase penetration with younger consumers."
Trend Themes
1. Small Desserts - The trend of creating snack-sized desserts and treats is increasing, creating opportunities for brands to offer unique and indulgent flavors that appeal to younger consumers and support portion control.
2. Gourmet Snacks - Brands are diversifying their snack offerings by creating gourmet options, using rich and decadent ingredients, elevating traditional snacks into premium indulgence products.
3. Indulgent Convenience - The market is seeing a rise in demand for convenient, individualized indulgent desserts and snacks that can be consumed on-the-go, providing opportunities for brands to create indulgence items with ease of access.
Industry Implications
1. Snack Foods - The snack industry is embracing the trend of small desserts and snacks, providing innovative and indulgent products in an effort to meet growing demand for nighttime snacking and convenient on-the-go options.
2. Confectionery - The confectionery industry is expanding its reach by creating new and unique treats that appeal to a younger demographic, including gourmet snack offerings, filling gaps in the market for convenient and flavorful indulgence products.
3. Dessert Mixes - Companies offering dessert mixes that make baking and indulging in sweets easier and more convenient could gain traction by adding more flavors, creating unique formulations, and providing options for small-batch or individualized desserts.
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