The Cadbury Biscuit Range Now Includes Two New Varieties
Michael Hemsworth — February 17, 2021 — Marketing
References: mondelezinternational & talkingretail
The Cadbury Biscuit range is being expanded by Mondelēz International in response to consumer lifestyle changes as more of them spend extended periods at home due to the ongoing pandemic. The products include the Cadbury Sandwich Snacks and the Cadbury Cookie Bites, which are both being launched in the UK market now. The Cadbury Sandwich Snacks come in packs of six for £2, while the Cadbury Cookie Bites come in a 110-gram bag for £1.
Brand Manager for Cadbury Biscuits at Mondelēz International Anna Petsi spoke on the new products saying, "With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion. We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”
Brand Manager for Cadbury Biscuits at Mondelēz International Anna Petsi spoke on the new products saying, "With consumers continuing to spend more time at home, these two new launches from Cadbury Biscuits are perfectly placed to help retailers tap into the big night in occasion. We know shoppers will love these indulgent new treats to share with those in their households as they unwind at home.”
Trend Themes
1. Home Indulgence - The trend of consumers seeking indulgent snacks and treats to enjoy at home due to changes in lifestyle during the pandemic presents an opportunity for companies to innovate in this space.
2. Packaged Snacks - Increased demand for packaged snacks as consumers spend more time at home presents an opportunity for companies to introduce new products or expand their existing portfolio to cater to this trend.
3. Affordable Luxury - There is an opportunity for companies to capitalize on the trend of consumers looking for affordable luxury indulgences by offering premium products at an accessible price point.
Industry Implications
1. Snack Foods - The Snack Foods industry can capitalize on the trend of consumers seeking packaged snacks for at-home indulgence by introducing new products or expanding their existing portfolio.
2. Confectionery - The Confectionery industry can cater to the trend of consumers looking for indulgent treats to enjoy at home by introducing new products or expanding their existing portfolio to include affordable luxuries.
3. Retail - The Retail industry can capitalize on the trend of consumers seeking at-home indulgences by stocking and promoting new or existing packaged snack products to meet the demand.
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