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Snackable Chocolate-Covered Bites

Clean the Sky - Positive Eco Trends & Breakthroughs

New Hershey’s Bites are a Mini Version of Hershey's Classic Bars

— April 15, 2020 — Lifestyle
Hershey's is reinventing some of its most popular candy bars with the debut of the new Hershey's Bites. As the brand puts it, the new snacks are "Sweet ‘n salty, bite-size favorites in pouches, so consumers can munch however much they want to!"

Hershey's Bites are essentially bite-sized, snackable versions of some of the brand's most popular candy bar combinations. Each bite features a pretzel or cookie center covered in a layer of sweet Hershey's chocolate. The new product is now available nationwide in three addictive varieties: Milk Chocolate Pretzel, Milk Chocolate Vanilla Cookie, and Cookies ‘N’ Creme Cookie Bites. The Bites also come in both 7.5oz stand up pouches and single-serve 1.8oz tubes, so you can share the treat (or not).


Image Credit: Hershey's.
Trend Themes
1. Miniature Confectioneries - Entrepreneurs can introduce bite-sized versions of popular confectionery products to cater to health-conscious and on-the-go consumers.
2. Pretzel and Cookie-centered Confections - Confectionery companies can experiment with integrating savoury or salty ingredients to create unique flavour profiles and broaden their audience base.
3. Confectionery Variety Packs - Businesses can offer combination packs to provide customers with the option to try different flavours and experiment with a more diverse range of confectionery offerings.
Industry Implications
1. Confectionery - Snack companies can innovate with bite-sized products and combination flavours to differentiate their products and capture on-the-go consumers looking for more variety.
2. Retail - Retailers can curate multi-flavour and multi-product bundle packs to meet the increasing demand for snack items and provide their customers with popular and new snack options.
3. Food and Beverage - F&B manufacturers can create cross-branded food items with popular confectionery brands and offer a range of bite-sized, flavour-packed products featuring savoury and sweet ingredients.
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