From Inspirational Makeup-Removing Ads to Amputee Soccer Player Ads
Rahul Kalvapalle — July 12, 2014 — Marketing
Inspirational ads are becoming an increasingly popular choice for advertisers looking to tug at viewer's heart strings rather than simply pushing a product on them.
Often times, inspirational ads work by showcasing the incredible, against-the-odds achievements of people who managed to overcome a big challenge. This is a common theme in ads for sports-themed products, which often try to associate the product with say a disabled athlete who achieved great things despite their disability. The theme of the unlikely hero is a popular one in inspirational ads.
Occasionally, the central characters in the ads don't even have a direct relationship with the product being advertised. However, the clever use of tag lines and storytelling enables skilled advertisers to link their product with inspirational people.
Often times, inspirational ads work by showcasing the incredible, against-the-odds achievements of people who managed to overcome a big challenge. This is a common theme in ads for sports-themed products, which often try to associate the product with say a disabled athlete who achieved great things despite their disability. The theme of the unlikely hero is a popular one in inspirational ads.
Occasionally, the central characters in the ads don't even have a direct relationship with the product being advertised. However, the clever use of tag lines and storytelling enables skilled advertisers to link their product with inspirational people.
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