The Petit Market by Nendo Promotes Direct Sales From Farmers
Elena Rahman — July 5, 2021 — Lifestyle
References: nendo.jp & design-milk
Nendo designed the Petit Market to promote direct sales from farmers to consumers. Following the brand's traditional minimalist design, the farmer-targeted stand boasts a simple triangular structure. The simplistic design and function make it easy to assemble, taking no longer than 10 minutes. In addition, it only takes one person to assemble the flat-packed stand kit easily.
Equipped with adaptable feet for installation or uneven surfaces on varying terrains, the Petit Market stand is available in four color variations for the structure's exterior. Moreover, users can customize the stand to their liking with paint and other accessories. The unit is complete with modular shelves to accommodate various produce items, and a sloped roof protects the stand from the elements.
Image Credit: Design Milk
Equipped with adaptable feet for installation or uneven surfaces on varying terrains, the Petit Market stand is available in four color variations for the structure's exterior. Moreover, users can customize the stand to their liking with paint and other accessories. The unit is complete with modular shelves to accommodate various produce items, and a sloped roof protects the stand from the elements.
Image Credit: Design Milk
Trend Themes
1. Direct Farm-to-consumer Marketing - Opportunity to develop platforms that facilitate direct sales from farmers to consumers, bypassing traditional retail channels.
2. Modular Retail Stand Design - Innovation opportunity to create flexible and easy-to-assemble retail stands for small-scale farmers and vendors.
3. Customizable Retail Spaces - Opportunity to design retail spaces that are adaptable to different locations and customizable to individual vendors' needs.
Industry Implications
1. Agriculture - Trend presents opportunity for farmers and agriculture technology companies to develop direct-to-consumer sales models and platforms.
2. Retail - Opportunity for retailers to create modular retail stand designs that are customizable and easy-to-assemble for small-scale vendors.
3. Real Estate - Innovation opportunity to create adaptive and customizable retail spaces for small-scale vendors in varied locations.
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