Ashley Graham and Knix Collaborate on Their First Collection
Grace Mahas — May 19, 2022 — Social Good
Knix recently joined forces with supermodel and entrepreneur Ashley Graham to launch a new campaign that celebrates sexuality. The line aims to encourage individuals to live a life that is unapologetically free, regardless of their career, body type, ability, background, or life stage.
As a way of showcasing their collaboration, Knix and Ashley Graham put out a casting call to her audience to model in New York City. Among the casting call winners is a group of women who have incredible stories to tell: Carly Compton, Korrina Estrada, Tatiana Plascencia, Arielle Estoria, and Indi Robinson.
"We wanted this photoshoot to be more than your typical lingerie photoshoot," says Ashley Graham. "It was important to me to cast women with real stories in this campaign. I wanted the women in this photoshoot to represent what this collection is truly about: being empowered in your body and yourself."
The collection is now available to shop online and in stores.
Image Credit: Knix
As a way of showcasing their collaboration, Knix and Ashley Graham put out a casting call to her audience to model in New York City. Among the casting call winners is a group of women who have incredible stories to tell: Carly Compton, Korrina Estrada, Tatiana Plascencia, Arielle Estoria, and Indi Robinson.
"We wanted this photoshoot to be more than your typical lingerie photoshoot," says Ashley Graham. "It was important to me to cast women with real stories in this campaign. I wanted the women in this photoshoot to represent what this collection is truly about: being empowered in your body and yourself."
The collection is now available to shop online and in stores.
Image Credit: Knix
Trend Themes
1. Body-positive Lingerie - The inclusive lingerie collaboration between Knix and Ashley Graham seeks to encourage individuals to love their bodies and embrace sexuality, creating opportunities for more brands to adopt this approach.
2. Diversity and Representation in Modeling - The casting in Knix and Ashley Graham's lingerie collaboration focused on showcasing the stories of real women of different careers, body types, abilities, and backgrounds, signaling the need for more brands to prioritize diversity and representation in modeling.
3. Empowered Marketing - The campaign for the lingerie collaboration between Knix and Ashley Graham features real women with stories to tell, empowering individuals to embrace their authentic selves and creating opportunities for more brands to use this inclusive marketing approach.
Industry Implications
1. Fashion/intimate Apparel - The collaboration between Knix and Ashley Graham showcases the potential for the fashion and intimate apparel industry to embrace more inclusive and body-positive initiatives.
2. Marketing/advertising - The marketing campaign for Knix and Ashley Graham's lingerie collaboration highlights the potential for the marketing and advertising industry to adopt more diverse and empowering campaigns.
3. Modeling/entertainment - The casting call for Knix and Ashley Graham's lingerie collaboration showcases the potential for the modeling and entertainment industry to prioritize diversity and representation.
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