Lay's Created a Plugin That Accommodates Crunching Chip Sounds
Laura McQuarrie — March 5, 2021 — Lifestyle
References: chrome.google & lbbonline
Loud crunching chip sounds can get in the way of watching a show on a low volume but Lay's is remedying this with a special plugin for Google Chrome. The plugin was created to detect the sound of crunchy chips, so that subtitles will automatically be activated while viewing videos.
Crispy Subtitles is the answer that snackers have been looking for, and it helps them to enjoy the snacks they love along the audio they're determined to hear. The team behind the plugin used artificial intelligence and fed it 178 hours of crispy
chip crunch sounds from around the world.
Those who love to watch videos with a bag of chips in hand will be able to download Crispy Subtitles from Lay’s, for free.
Crispy Subtitles is the answer that snackers have been looking for, and it helps them to enjoy the snacks they love along the audio they're determined to hear. The team behind the plugin used artificial intelligence and fed it 178 hours of crispy
chip crunch sounds from around the world.
Those who love to watch videos with a bag of chips in hand will be able to download Crispy Subtitles from Lay’s, for free.
Trend Themes
1. Snack Subtitles - Developing a plugin that detects snack sounds and activates subtitles presents an opportunity to provide innovative viewing experiences.
2. AI Snack Analysis - Artificial intelligence can be utilized to analyze snack sounds and find unique solutions to common snacking problems.
3. Multisensory Experiences - Creating products and services that combine sensory experiences such as taste and sound can create a competitive advantage in the market.
Industry Implications
1. Entertainment - The entertainment industry can utilize this technology to improve user engagement and offer a more inclusive experience for snacking enthusiasts.
2. Consumer Goods - Developing products that enhance the snacking experience can create a unique value proposition for snack food brands and improve customer loyalty.
3. Technology - Developing new technology solutions for common problems such as snack sound disruption can lead to innovative products and applications.
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