Simply Roasted Launched a "Subcrisption" for Frequent Snackers
Laura McQuarrie — March 20, 2023 — Lifestyle
References: simplyroastedcrisps & foodanddrinktechnology
Simply Roasted is appealing to snackers who are strapped for time with its new snack subscription service, or "subcrisption" service, that provides members access to new flavors and other benefits. This subscription service makes it easy for members to have crisps delivered straight to their doorstep on a regular basis, either every 30 or 60 days, depending on their preference.
The crisps are made with 100% premium UK potatoes that are thinly sliced and always roasted to deliver the crunch and satisfaction of crisps but without excess fat and salt. In fact, Simply Roasted risps boast 50% less fat and 25% less salt than regular fried crisps.
Some of the flavors that can be savored with this service include umami Black Truffle; Mature Cheddar & Red Onion; and classic Sea Salt.
The crisps are made with 100% premium UK potatoes that are thinly sliced and always roasted to deliver the crunch and satisfaction of crisps but without excess fat and salt. In fact, Simply Roasted risps boast 50% less fat and 25% less salt than regular fried crisps.
Some of the flavors that can be savored with this service include umami Black Truffle; Mature Cheddar & Red Onion; and classic Sea Salt.
Trend Themes
1. Snack Subscriptions - The rise of snack subscription services creates opportunities for companies to innovate with unique flavors, convenient delivery times, and personalized customer experiences.
2. Healthy Snacking - The trend towards healthier snacking options creates opportunities for companies to innovate with nutrient-rich and low-calorie snacks that still satisfy cravings.
3. Direct-to-consumer Sales - The popularity of subscription-based snack services creates opportunities for companies to explore alternative sales channels like direct-to-consumer models.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can capitalize on the trend of snack subscriptions by creating innovative new snack options and convenient delivery services.
2. E-commerce - Platforms and companies that specialize in e-commerce can take advantage of the trend towards direct-to-consumer sales for snacks and other food products.
3. Wellness - The trend towards healthier snack options with reduced fat and salt content appeals to the growing demand for wellness products and services.
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