L is for Lay's Helps to Disguise a Bag of Chips as a Book
Laura McQuarrie — September 7, 2020 — Lifestyle
References: instagram & thedieline
With people staying at home and stocking up on snacks, stashes are being raided by hungry roommates, family members and partners, and Lay's is introducing a playful solution with its cleverly disguised potato chip box. Lay's created a solution for snackers who frequently find that their favorite food items go missing, and L is for Lay's takes the form of a book-shaped box that can be hidden in plain sight.
The potato chip-hiding box, which is touted as a "Lay’s Bestseller," is being given away on social media to help people make sure that their best supply of snacks remains a secret.
Although the potato chip box itself is dressed up with the brand's bright colors, the design integrates folk elements that make it look more like a classic storybook.
Image Credit: Lay's
The potato chip-hiding box, which is touted as a "Lay’s Bestseller," is being given away on social media to help people make sure that their best supply of snacks remains a secret.
Although the potato chip box itself is dressed up with the brand's bright colors, the design integrates folk elements that make it look more like a classic storybook.
Image Credit: Lay's
Trend Themes
1. Disguised Product Packaging - The trend of disguising products as everyday objects presents an opportunity for innovative and creative packaging solutions.
2. Secrecy and Hidden Compartments - The trend of hiding and concealing items encourages the development of innovative ways to keep valuables and personal belongings hidden.
3. Interactive and Playful Packaging - The trend of creating packaging that engages and entertains consumers offers disruptive opportunities to enhance the overall product experience.
Industry Implications
1. Snack Food Packaging - The snack food industry can explore innovative packaging designs that offer both functionality and an element of surprise for customers.
2. Home Security and Storage - The home security and storage industry can leverage the trend of hidden compartments to develop innovative solutions for safeguarding personal belongings.
3. Children's Book Publishing - The children's book publishing industry can explore collaborations with brands to create interactive and playful book-shaped packaging for snacks and other products.
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