Erika Linder Stars in the Crocker Jeans SS14 Campaign 'Whatever'
Farida Helmy — March 19, 2014 — Fashion
References: crocker.br & adweek
Sending out a message of acceptance and being confident in your own skin, the new Crocker Jeans SS14 campaign is shockingly brilliant and true to its message "come as you are, whatever you are."
Starring the gorgeous Erika Linder, the Crocker Jeans SS14 campaign 'Whatever' is creative androgyny at its best -- Linder stars as both a male and female model to showoff the spring looks for him and her.
Using androgyny in fashion is definitely not a new phenomenon, but having the model star as both a men's and womenswear model for the Swedish label for the same campaign is.
"By starring Erika as the model for both male and female styles, we want this collection to inspire creativity and confidence as we set out to break new boundaries within the fashion industry," the brand says of the new ad.
Starring the gorgeous Erika Linder, the Crocker Jeans SS14 campaign 'Whatever' is creative androgyny at its best -- Linder stars as both a male and female model to showoff the spring looks for him and her.
Using androgyny in fashion is definitely not a new phenomenon, but having the model star as both a men's and womenswear model for the Swedish label for the same campaign is.
"By starring Erika as the model for both male and female styles, we want this collection to inspire creativity and confidence as we set out to break new boundaries within the fashion industry," the brand says of the new ad.
Trend Themes
1. Androgynous Fashion - There is a growing trend of using androgynous models in fashion campaigns, which challenges traditional gender norms and promotes inclusivity and creativity.
2. Gender-neutral Advertising - More brands are using gender-neutral advertising to appeal to a wider audience and promote acceptance and self-confidence.
3. Breaking Gender Boundaries - Fashion brands are pushing boundaries by featuring models who can represent both men's and women's styles in the same campaign, creating a more inclusive and diverse representation of fashion.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of Androgynous Fashion to create gender-neutral clothing lines and design campaigns that cater to a wider audience.
2. Advertising and Marketing - The advertising and marketing industry can explore the trend of Gender-Neutral Advertising to develop inclusive and impactful campaigns that resonate with diverse consumers.
3. Fashion Retail - Fashion retail can embrace the trend of Breaking Gender Boundaries by offering gender-inclusive fashion options and creating marketing campaigns that celebrate diversity and self-expression.
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