The Galipette Cidre Rosé Cider is Arriving in the UK
Michael Hemsworth — April 13, 2022 — Marketing
References: galipettecidre & foodbev
The Galipette Cidre rosé cider is being launched by the France-based cider brand as an aromatic libation crafted with premium ingredients that's perfect for warm weather enjoyment. The cider is crafted using pommes à chair rouge apples sourced from Normandy and Brittany, and is reported to have notes of fresh berries along with aromas of blackcurrant leaf. The cider maintains a free-from recipe that has no sweeteners, added sugar, additives or gluten in the mix, while also being vegan-friendly.
According to the brand, the cider..."uses the centuries-old artisan methods of keeving and wild yeast fermentation, which prevents the yeast from fully fermenting the cider apples so that their natural and fruity sweetness remains."
The Galipette Cidre rosé cider is arriving in the UK at Waitrose locations in 330ml bottles priced at £2 each.
According to the brand, the cider..."uses the centuries-old artisan methods of keeving and wild yeast fermentation, which prevents the yeast from fully fermenting the cider apples so that their natural and fruity sweetness remains."
The Galipette Cidre rosé cider is arriving in the UK at Waitrose locations in 330ml bottles priced at £2 each.
Trend Themes
1. Premium Fruit Ciders - Crafting ciders with specialty fruits can offer a unique and high-quality product for cider enthusiasts.
2. Free-from Alcoholic Beverages - Alcoholic beverages that cater to specific dietary restrictions or health concerns have the potential to capture a large and underserved market.
3. Heritage Fermentation Techniques - Incorporating traditional and time-tested fermentation methods can add a unique flavor profile and story to modern beverages.
Industry Implications
1. Alcoholic Beverages - Crafting specialty ciders can be a way for alcoholic beverage brands to differentiate themselves in a competitive market.
2. Health and Wellness - Developing free-from alcoholic beverages can cater to health-conscious consumers and those with dietary restrictions.
3. Tourism and Hospitality - Incorporating heritage fermentation techniques into beverage offerings can add an authentic and differentiated experience for tourism and hospitality businesses.
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