The Sagamore Spirit Rye Orange Crush Elevates a Classic
Michael Hemsworth — April 7, 2023 — Lifestyle
References: sagamorespirit & bevnet
The Sagamore Spirit Rye Orange Crush craft canned cocktail is an elevated take on the original namesake cocktail from Ocean City, Maryland for drinkers of all ranges to try out. The cocktail is a new take on the 30-year-old original, and boasts the distiller's straight rye whiskey along with orange juice, lemon juice and lime juice with a touch of additional natural orange flavor. The use of whiskey in place of vodka in the recipe lends greater flavor complexity, while the 8% ABV gives the drink just the right amount of bite.
VP of Distillery Operations Ryan Norwood commented on the Sagamore Spirit Rye Orange Crush craft canned cocktail saying, "The Orange Crush cocktail was a natural choice to translate to cans not only because it originated in our home state, but also because of how well the citrus and honey notes hold up to our rye whiskey. It’s a genuine taste of Maryland summer.”
VP of Distillery Operations Ryan Norwood commented on the Sagamore Spirit Rye Orange Crush craft canned cocktail saying, "The Orange Crush cocktail was a natural choice to translate to cans not only because it originated in our home state, but also because of how well the citrus and honey notes hold up to our rye whiskey. It’s a genuine taste of Maryland summer.”
Trend Themes
1. Craft Canned Cocktails - Opportunity to innovate recipes and packaging to appeal to wider audience and on-the-go drinking.
2. Innovative Flavor Combinations - Opportunity to use unique flavor combinations to stand out in a crowded market and attract more adventurous drinkers.
3. Alternative Spirits - Opportunity to use spirits other than vodka in classic cocktails to create new and interesting flavor profiles.
Industry Implications
1. Alcoholic Beverages - Opportunity for distilleries and breweries to expand their product lines with innovative cocktail-inspired libations.
2. Packaging - Opportunity to create new and convenient packaging options for craft canned cocktails to appeal to on-the-go consumers.
3. Hospitality - Opportunity for bars and restaurants to offer unique canned cocktails as a convenient and innovative option for their customers.
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