Orange Squeeze Moonshine Captures the Classic Taste of Citrus Soda
Laura McQuarrie — July 12, 2024 — Lifestyle
References: sugarlands
Inspired by the uplifting spirit of summer and the classic taste of orange soda, Sugarlands Distilling Company launched Orange Squeeze Moonshine. The 50% ABV moonshine is packed into 750ml jars, offering a vibrant and tangy new flavor to help fans appreciate the company's award-winning moonshine and introduce newcomers to the product. For a variety of reasons, consumers are drawn to moonshine: artisanal craftsmanship, unique flavors like this one and its storied qualities that take a page from the past and American distilling traditions.
To celebrate the addition of Orange Squeeze Moonshine to its portfolio, Sugarlands is partnering with the platinum recording artists of O.A.R., a collaborator on previously released products like the Jammin' Peachcanned moonshine cocktail and a special edition of the award-winning Roaming Man Tennessee Straight Rye Whiskey.
To celebrate the addition of Orange Squeeze Moonshine to its portfolio, Sugarlands is partnering with the platinum recording artists of O.A.R., a collaborator on previously released products like the Jammin' Peachcanned moonshine cocktail and a special edition of the award-winning Roaming Man Tennessee Straight Rye Whiskey.
Trend Themes
1. Nostalgic-flavored Beverages - Orange Squeeze Moonshine's evocation of classic citrus soda taps into consumers' love for nostalgia-themed products.
2. Collaborative Alcoholic Drinks - Sugarlands' partnership with platinum artists O.A.R. highlights the growing popularity of celebrity-endorsed and collaborative spirit releases.
3. Artisanal Moonshines - The unique flavor profiles and artisanal craftsmanship of products like Orange Squeeze Moonshine are attracting connoisseurs and new enthusiasts alike.
Industry Implications
1. Craft Distilleries - Sugarlands Distilling Company exemplifies how artisanal moonshine production can create differentiated offerings in the crowded spirits market.
2. Alcoholic Beverage Retail - Retailers can leverage unique moonshine flavors such as Orange Squeeze to cater to consumers seeking bespoke and nostalgic alcoholic beverages.
3. Music and Entertainment - Collaborations between distilling brands and music artists, like the one with O.A.R., illustrate how entertainment can enhance product appeal and market reach.
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