The Sol Chelada Limón y Sal Offers an Authentic Flavor
Michael Hemsworth — March 11, 2020 — Marketing
References: sol & drugstorenews
The Sol Chelada Limón y Sal has been announced by the brand as a new product for the US market that aims to deliver an authentic flavor profile that matches consumer demand for artisan-quality products. The beer-based cocktail is a take on the classic michelada drink that is popular in Mexico and Latin American countries, and offers consumers a convenient way to enjoy it with no mixing required. The beer features the brand's signature lager along with lime and salt that helps to give it a crisp flavor that's likely to be a hit amongst consumers in the upcoming warm weather months.
Senior Marketing Manager of North American Imports at Molson Coors Katie Feldman spoke on the new product saying, "We are excited for everyone to enjoy the same authentic recipe that has the number one spot in the heart of Mexican beer drinkers. Sol Chelada Limón y Sal is brewed for anyone who appreciates authentic Mexican flavors and loves to drink outside on a bright, sunny day.”
Senior Marketing Manager of North American Imports at Molson Coors Katie Feldman spoke on the new product saying, "We are excited for everyone to enjoy the same authentic recipe that has the number one spot in the heart of Mexican beer drinkers. Sol Chelada Limón y Sal is brewed for anyone who appreciates authentic Mexican flavors and loves to drink outside on a bright, sunny day.”
Trend Themes
1. Beer-based Cocktails - The Sol Chelada Limón y Sal introduces consumers to the trend of beer-based cocktails, providing a new and convenient way to enjoy classic drinks.
2. Artisan-quality Products - The Sol Chelada Limón y Sal taps into the trend of consumer demand for artisan-quality products, delivering an authentic and flavorful experience.
3. Convenience in Ready-to-drink - The Sol Chelada Limón y Sal meets the trend of convenience in ready-to-drink beverages, offering consumers a hassle-free way to enjoy a traditional michelada.
Industry Implications
1. Craft Beer - The Sol Chelada Limón y Sal presents a disruptive innovation opportunity in the craft beer industry, merging traditional beer flavors with cocktail-like convenience.
2. Beverage Packaging - The Sol Chelada Limón y Sal highlights an innovation opportunity in beverage packaging, catering to the growing demand for ready-to-drink cocktails in distinct and appealing containers.
3. Alcohol Distribution - The Sol Chelada Limón y Sal brings an innovation opportunity to the alcohol distribution industry, with its unique blend of flavors that can capture a wider consumer base.
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