Baskin-Robbins' Creature Creations Take After Nautical Characters
Laura McQuarrie — June 23, 2021 — Lifestyle
References: BaskinRobbins & prnewswire
The new Baskin-Robbins Creature Creations take inspiration from the sea and they engage kids with playful packaging and a fun way to beat the heat with cooling scoops of ice cream. Creature Creations Into the Sea introduces nautical characters like sea turtles, dolphins and sharks with edible white chocolate toppers and sea-inspired sprinkles.
Guests get a free creature-inspired crown with every Creature Creations purchase and those who can't get enough of the friendly faces of the sea creatures can also order customizable ice cream cakes. To keep the sea-inspired theme going, Baskin-Robbins is introducing Beach Day as its July Flavor of the Month. This sweet and salty creation is a sea salt vanilla-flavored ice cream with crunchy graham cracker "sand" and milk chocolate-flavored caramel-filled candy sea turtles and bits of frosting.
Guests get a free creature-inspired crown with every Creature Creations purchase and those who can't get enough of the friendly faces of the sea creatures can also order customizable ice cream cakes. To keep the sea-inspired theme going, Baskin-Robbins is introducing Beach Day as its July Flavor of the Month. This sweet and salty creation is a sea salt vanilla-flavored ice cream with crunchy graham cracker "sand" and milk chocolate-flavored caramel-filled candy sea turtles and bits of frosting.
Trend Themes
1. Sea Creature Ice Creams - Incorporating unique, fun, and creative designs into ice cream products can attract more young customers.
2. Edible Toppings - Using edible toppings such as white chocolate or candy-filled sea turtles can create a more enjoyable and interactive experience for ice cream consumers.
3. Summer-themed Flavors - Incorporating seasonal and summer-themed flavors such as Beach Day can help increase sales and draw in new customers.
Industry Implications
1. Ice Cream Industry - Innovative ice cream products that incorporate playful designs, unique flavors, and creative toppings can increase sales and attract new customers.
2. Packaging Industry - Designing playful and interactive packaging for ice cream products can add value and create a unique selling point for companies.
3. Hospitality Industry - Restaurants and hotels can incorporate creative ice cream products and seasonal flavors into their menus to attract more customers and provide a unique experience.
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